Charleston Rings · 1 week ago
Paid Media & Social Content Specialist (Full-Time, 40 hrs/wk)
Charleston County, SC
Full-time
Hybrid
Entry, Mid Level
$24/hr - $30/hr
1+ years expCharleston Rings is a company that designs Truly Custom™ lab-grown engagement rings and ethical fine jewelry. They are seeking a Paid Media & Social Content Specialist to lead paid media efforts and support content creation, managing campaigns on Meta and Google Ads while also contributing to social content planning and production.
Luxury Goods & Jewelry
Responsibilities
Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads (Search, PMAX) campaigns for acquisition and retargeting
Build audiences, manage budgets, set up tracking (UTMs, GA4), and analyze performance
Test creative, copy, and audiences; produce clear weekly reports and recommendations
Manage ad libraries, performance dashboards, and A/B testing schedules
Capture and edit short-form content (Reels/TikToks/Shorts) 1–3 days/week in Charleston at our 111 East Bay (Rainbow Row) location
Write on-brand captions, post, and schedule daily posts across IG, TikTok, and Pinterest
Organize content assets and manage a consistent brand aesthetic
Email Marketing
Expanding our platforms to relevant other platforms as necessary
Regular audits of our website and making sure our marketing funnel is optimized from start to finish
Qualification
Required
1–3 years experience running paid social/search campaigns
Understanding of ad metrics (ROAS, CTR, CPM, CAC) and UTM tracking
Experience creating and editing short-form video for social
Familiarity with Google Analytics 4, Meta Ads Manager, and Google Ads
Live in/near Charleston, SC and available for in-person content capture 1–3 days/week
Love numbers and creative strategy equally—data drives your storytelling
Can plan, execute, and analyze ads without hand-holding
Have hands-on experience with Meta and Google Ads (setup, tracking, optimization)
Are organized, self-motivated, and proactive about deadlines and results
Are comfortable on camera and understand brand aesthetics
Are aligned with a faith-forward, family-friendly brand voice
Preferred
Shopify, Klaviyo, and Pinterest experience
Light photography/videography and influencer coordination
Experience with Zapier, Calendly, Podium, or Pipedrive
Company
Charleston Rings
At Charleston Rings, we specialize in custom-designed and manufactured lab diamond engagement rings that reflect timeless beauty, deep meaning, and intentional design.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase