Visions Federal Credit Union · 5 days ago
Content Specialist- NY, NJ, or PA
Visions Federal Credit Union is dedicated to helping individuals improve their financial wellness. The Content Specialist will research, develop, write, and publish bilingual communications while collaborating with internal stakeholders to enhance member and employee engagement through effective messaging.
Financial Services
Responsibilities
Ideate and execute the writing of diverse communications across print, digital, and audio channels in a voice and style consistent with organizational objectives, values, and branding
Prioritize messaging that drives strategy, supports change management, and enhances overall member experience
Develop culturally appropriate and resonant communications to diverse audiences throughout Visions’ field of membership
Research products and services to distill content in a distinct, appealing manner for internal and external needs
Write creatively, educationally, and empathetically to ensure that content is accessible and digestible for diverse audiences
In English and Spanish, write and review marketing creative and member communications in a consistent brand style and voice to support organizational objectives
Write, structure, and implement website content with consideration for ADA compliance, accessibility, and media targeting opportunities such as SEM and SEO
Develop impactful marketing and educational content for members and nonmembers with consideration for advertising compliance with all necessary laws and regulations
Maintain and develop the public facing website content and ensure parity between the English and Spanish versions
Develop, manage, and evaluate internal communication strategies to support strategic objectives, inform and engage employees, and optimize member experience
Craft all staff, enterprise-wide communications and ensure that corresponding resources are created and referenceable in a timely manner
Facilitate technical writing and editing for necessary policies, procedures, and staff resources as needed
Update and moderate internal communications content as needed, to be housed on company intranet
Support all business units and project stakeholders as needed with communications strategies, content creation, and advertising compliance
Coordinate with Communications Team on content development needs for graphic design and video production
Proactively build and maintain relationships with other business units and advertising agency partners
Regularly meet with department representatives to identify communication needs and ensure accuracy and clarity of all staff messaging
Regularly participate in continuing education on credit union advertising compliance
Provide departmental back-up coverage as needed
Respond effectively to changing ideas, responsibilities, expectations, trends, strategies, and other processes
Demonstrate commitment to diversity, equity, inclusion, and belonging through continuous development, modeling inclusive behaviors, and proactively managing bias
Perform other duties needed to help fulfill our mission, drive our strategy, and support our organization’s values
Qualification
Required
Associate's degree in Marketing, Communications, English, Journalism or related field with 3-5 years of related experience
***Bilingual in Spanish Required***A passing verbal assessment of language proficiency will be required during onboarding process
Proficient in the Microsoft Office Suite programs
Proficient with standard office equipment such as computers, phones, photocopiers, filing cabinets, etc
Preferred
Bachelor's degree in Marketing, Communications, English, Journalism, or related field with 1-2 years of experience
Prior website editing experience preferred
Benefits
Pension Plan, 401k Plan with company match
Excellent health benefits
Flexible Paid Time Off (PTO), Volunteer Time Off (VTO), and Wellness Time Off (WTO)
10+ paid holidays per year
Lifestyle Spending Account stipend for wellness, caregiving, or personal expenses such student loans and tuition reimbursement
Employee recognition program
Company
Visions Federal Credit Union
Visions Federal Credit Union strives to build relationships that accommodate every stage of life.
Funding
Current Stage
Late StageRecent News
Central New York Business Journal
2025-08-22
Central New York Business Journal
2025-03-07
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