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Capital One · 17 hours ago

Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)

Wilmington, DE

Full-time

Hybrid

Mid, Senior Level

$88K/yr - $100K/yr

2+ years exp

Capital One is a financial institution seeking a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts. This role involves developing in-app marketing campaigns, optimizing performance, and contributing to the overarching channel strategy.

Financial Services

Comp. & Benefits

No H1B

Responsibilities

Own the development of in-app marketing campaigns

Support the development of overarching marketing strategy and roadmapping for specific products within the channel

Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team)

Support the building of audience strategies in SFMC

Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign

Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact

Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements

Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics

Manage stakeholder communications and expectations throughout the campaign lifecycle

Qualification

Performance marketingCreative strategySalesforce Marketing CloudData analyticsMarketing journey orchestrationLearning agilityCommunicationCollaborationProblem-solvingDetail-oriented

Required

Bachelor's degree or military experience

At least 2 years experience in performance marketing

At least 2 years driving creative strategy (briefing, agency management, etc)

At least 2 years experience partnering with technical and/or analysts

Knowledge of/ has worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation

Exceptional learning agility

Strong communicator and collaborator across a diverse group of stakeholders and partners

Ability to digest direction and lead quality work autonomously

Detail-oriented with good judgement, able to distinguish priorities

A problem-solving mindset, quick to roll up their sleeves and solve complex problems

Passion for data and using analytics to tell stories and make decisions

Able to balance and deliver both on 'big picture,' long-term strategic thinking, while also not losing sight of detailed day-to-day campaign management

Resourceful, innovative, and creative thinker