Cadwell · 1 week ago
Regional Sales Director - West
United States
Full-time
Onsite
Director/Executive
$235K/yr - $250K/yr
7+ years expCadwell is a company committed to advancing neurodiagnostic and neuromonitoring solutions. The Regional Sales Director - West is responsible for leading a team of sales representatives in achieving sales targets, developing strategic sales plans, and ensuring team success through mentorship and coaching.
ManufacturingMedical Device
Hiring Manager
Courtney Snukis
Responsibilities
Develop and implement strategic sales plans to guide and support the sales team in achieving division sales targets while managing departmental expenses effectively
Lead, mentor, and support a team of approximately 12-13 sales representatives, including hiring, performance evaluations, and talent development, fostering a high-performance culture focused on achieving business objectives
Ensure sales representatives are thoroughly trained in both product knowledge and advanced sales methodologies to enhance performance and customer engagement
Drive sales of capital equipment with deal sizes typically ranging from $20,000 to $1,000,000+, focusing on consultative selling to hospitals, clinics, neurology/sleep centers, and service providers
Maintain daily communication with the sales team through group meetings, collaborative discussions, and individual coaching sessions to ensure alignment and engagement
Conduct frequent field rides and customer visits to provide coaching, support, and real-time sales strategy execution
Analyze market trends, competitive activity, and customer needs to drive sales initiatives and identify growth opportunities
Oversee sales forecasting, pipeline management, and reporting through SalesForce and other sales tools
Represent Cadwell at industry trade shows, conventions, and training courses to strengthen brand presence and customer engagement
Act as the primary liaison between customers and internal teams, ensuring prompt resolution of concerns and maintaining superior customer satisfaction
Collaborate with Central and West directors, marketing, clinical support, and R&D teams to align on national strategies, product launches, and competitive positioning
Ensure team compliance with FDA regulations, HIPAA, and industry standards in all sales activities
Stay up to date with Cadwell’s neurodiagnostic, neuromonitoring, and sleep product lines to provide technical expertise and consultative selling
Provide regular sales performance reports, including weekly, monthly, and quarterly updates to senior leadership
Perform additional duties as required to support business growth and operational needs
Qualification
Required
Bachelor's degree in business, sales, marketing, medical/scientific discipline, or equivalent experience
Minimum of 7 years of professional sales experience, ideally in medical devices with experience selling neurodiagnostic equipment
At least 3-5 years in a sales leadership role, with experience managing remote teams in a field-based environment
Proven track record of successfully leading sales representatives and exceeding revenue goals
Strong ability to analyze market conditions, develop strategic responses, and execute competitive sales plans
Experience with CRM systems, preferably SalesForce, for pipeline management and forecasting
Excellent oral and written communication skills, including the ability to present technical information effectively to diverse audiences
Strong consultative selling abilities with a focus on customer relationship management and long-term engagement
Deep understanding of neurodiagnostic, neuromonitoring, and sleep diagnostic technologies, with the ability to demonstrate products and address clinical objections
Proficiency in data analytics tools (e.g., Excel advanced features or BI software) to interpret sales trends and forecast accurately
Skilled in problem-solving, decision-making, and aligning sales initiatives with company goals and values
Ability to build and maintain relationships at all organizational levels, both internally and externally
Highly proficient in Microsoft Office Suite and CRM tools; experience with Windows OS in a networked environment preferred
Ability to perform general physical activities such as standing, walking, sitting, bending, and lifting up to 50 pounds
Must have a valid driver's license and active vehicle insurance policy
Must be able to travel extensively (80%+), including overnight stays and international travel as needed
Must live near a major airport for accessibility to travel demands
Willingness to work outside normal business hours as required by business needs
Preferred
Experience in neurology, sleep diagnostics, or related fields (e.g., EEG, EMG, IONM, PSG) is highly preferred
Advanced degree (e.g., MBA) or certifications (e.g., in medical sales or leadership) is a plus
Company
Cadwell
Since 1979, Cadwell has been true to its mission: Helping you help others.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Jensen
CEO
Recent News
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