L'Oréal · 3 days ago
AVP, Brand Engagement, L'Oréal Paris Skin
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$147K/yr - $213K/yr
10+ years expL'Oréal is a leading company in the beauty industry, and they are seeking an Assistant Vice President for Brand Engagement in the Skincare Category. This role is crucial for developing and executing consumer-centric marketing strategies through various channels, including social media and influencer partnerships.
BeautyConsumer GoodsCosmetics
Responsibilities
Set the brand engagement strategy across Skincare spanning earned, owned and paid channels
Develop social, influencer, and PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights
Lead internal and external agency teams responsible for development of strategy & execution across all aspects of brand engagement for the category
Ensure all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works
Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior
Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results)
Accountability for all social, influencer, PR, and advocacy budgets
Bring recommendations to head of marketing on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports)
Partner closely with the US Brand Image team as well as Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision
Work to support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms
Qualification
Required
Minimum ten (10) years of Marketing experience with heavy experience for digital, social, influencer and public relations
Bachelor's Degree
In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion
Proven experience with brand communications, paid social, community management, social marketing, influencer & advocacy programs
Experience developing compelling social media campaigns and effective content strategies
Detailed knowledge of CRM best practice and industry benchmarks
Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks
Exceptional organizational skills and high level of attention to detail
Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations
Experience managing and cultivating direct reports
Creative problem solver
Ability to develop solid relationships and lead with influence
Ability to manage in complex, matrixed, fast paced environment
Benefits
Medical
Dental
Vision
401K
Pension Plan
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
VIP Access to L’Oréal’s Internal Shop for Discounted Products
Monthly Mobile Allowance
Unlimited Access to E-learnings
Lunch & Learn Sessions
Mentorship Programs
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Company
L'Oréal
No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).
10001+ employees
H1B Sponsorship
L'Oréal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2023 (6)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
David Greenberg
CEO L’Oréal USA and President, North America Zone
Haley Cohen
Chief of Staff to the CEO of L’Oréal USA
Recent News
2025-11-14
2025-11-03
caixinglobal.com
2025-11-01
Company data provided by crunchbase