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Seattle Humane · 1 day ago

Social Media & Content Specialist

Bellevue, WA

Full-time

Onsite

Mid Level

$28/hr - $32/hr

3+ years exp

Seattle Humane is looking for a passionate storyteller to elevate their brand and strengthen community engagement through social media and creative writing. The Social Media & Content Specialist will develop and execute a social media strategy to promote animal adoption and fundraising efforts while managing the organization's social media presence and creating engaging content.

Health CareNon ProfitVeterinary

Hiring Manager

Emma Downs

Responsibilities

Develops and maintains a social media strategy and content calendar, creating and posting engaging material across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) to highlight adoptable pets, programs, services, resources, events, promotions and impact stories

Monitors comments, messages and community engagement, ensuring timely, respectful and compassionate responses. Replies to public inquiries and reviews on social media sites in alignment with organizational guidelines

Supports digital fundraising efforts through content creation, campaign amplification and coordination with development staff

Tracks analytics and reports on growth, reach and engagement; adjusts strategies accordingly. Social strategy is influenced by measurable results and regular interpretation of these statistics to maximize impact

Writes, edits and proofreads content and provides copy-editing as needed for a variety of marketing, communications and fundraising materials

Captures and edits photos and short-form videos featuring animals, events and behind-the-scenes shelter life for use across digital channels

Assists with managing the Story Bank, gathering content, stories and assets and making them available for use in Seattle Humane materials across departments

Follows content calendars to ensure timely, consistent and mission-aligned messaging

Is comfortable using a variety of technology for creative purposes including a smartphone, tablet, GoPro, DSLR camera and video editing software to create content for social media and digital campaigns

Partners with teams across the shelter to identify stories, priorities and content needs

Upholds brand voice and visual identity in all communications, assisting the Communications & Marketing Manager and Visual Designer by helping ensure staff and volunteers follow company branding and messaging guidelines

Supports communications efforts during events, campaigns and special initiatives, including evenings or weekends, as needed

Participates in special events as requested by supervisor

Coordinates media buys and content with advertising and media partners in collaboration with leadership or external vendors

Develops and executes advertising campaigns (digital, print and broadcast) to promote services, fundraising initiatives and adoptable pets

Works with media outlets and digital ad platforms to track metrics, analyze performance and recommend adjusted strategies based on campaign results

Trains office volunteers as needed and provides guidance to content standards and brand voice

Other duties as assigned, including but not limited to writing assignments, special requests, meeting or event preparation

Provides recommendations and estimates to supervisor to support the yearly budgeting process; follows established annual budget amounts for assigned areas

Qualification

Social media strategyContent creationWriting skillsAnalytics toolsProject managementAnimal welfare passionCollaborationCommunication skillsAttention to detail