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LHH · 8 hours ago

Paid Media Specialist

Orlando, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

LHH is seeking a performance-focused Paid Media Specialist with deep experience in Google Ads and Meta Ads to help drive their digital growth. This hybrid role involves managing and optimizing campaigns, analyzing performance metrics, and collaborating with creative teams to develop effective ad assets.

Human Resources

Responsibilities

Build, manage, and optimize campaigns across Google Search, Display, YouTube, Performance Max, and Meta Ads

Manage daily budgets, pacing, and KPIs to meet acquisition and revenue goals

Analyze campaign metrics and deliver clear performance insights and recommendations

Run A/B tests across creatives, audiences, bidding strategies, and landing pages

Collaborate with creative and content teams to develop effective ad assets

Maintain accurate tracking (pixels, UTMs, conversions) and ensure data integrity

Stay up-to-date on Orlando market trends, platform updates, and best practices

Qualification

Google AdsMeta AdsGA4Google Tag ManagerAnalytical skillsPerformance metricsConversion trackingA/B testingAd asset developmentMarket trend analysisLanding page optimizationFunnel conversionAgency experienceE-commerce experienceFast-growth business experienceSEMrushAhrefsSupermetricsSimilarWebGoogle Ads certificationMeta Blueprint certification