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Havas Media Network · 1 day ago

Director of Retail Media

NYC Metro Area

Full-time

Hybrid

Director/Executive

$120K/yr - $145K/yr

Havas Media Group North America is looking for a Director to join their Commerce Team, focusing on overseeing Retail Media DSP programs across multiple clients and retail platforms. The role involves executing strategies for DSP activation, collaborating across teams, and leading performance optimization efforts.

ConsultingMarketingSocial Media

Hiring Manager

EC Hall

Responsibilities

Own DSP activation and optimization strategy across retail media platforms including Amazon DSP, Walmart DSP (The Trade Desk), Target Roundel, Instacart, Kroger Precision Marketing, and other emerging retail DSPs, spanning display, video, OLV, CTV, and offsite placements aligned to onsite retail media programs

Translate business objectives and retail signals into actionable DSP strategies, including audience segmentation (in-market, category, conquesting, lapsed purchasers, loyalists, NTB), funnel alignment, budget allocation, and flighting across retailers

Partner closely with Search, Sponsored Ads, Social, and Client Leadership teams to design full-funnel, omnichannel retail media programs, ensuring DSP tactics complement onsite Sponsored Products/Brands/Display and broader media investments

Lead audience and measurement strategy, leveraging retailer first-party data, clean rooms (e.g., Amazon Marketing Cloud), Retail Analytics Platforms, and third-party tools to inform optimization, incrementality, and NTB performance

Oversee campaign setup, QA, and ongoing optimization across DSP platforms, including line-item structure, bidding strategies, pacing, frequency management, creative rotation, and performance troubleshooting

Collaborate with internal and external creative teams to ensure DSP creative (static, video, CTV) meets retailer specs, aligns to brand standards, and is optimized for performance by format, funnel stage, and audience

Use performance data, test-and-learn insights, and retail diagnostics to identify optimization opportunities, construct testing roadmaps (creative, audience, supply, format), and ensure a robust, ongoing experimentation pipeline

Develop and maintain DSP playbooks and optimization frameworks, documenting learnings across retailers and platforms and translating insights into scalable best practices for broader retail media teams

Act as a retail media DSP subject-matter expert, representing programmatic strategy in cross-functional forums, client planning sessions, and internal workstreams; proactively advising on platform capabilities, beta opportunities, and evolving retail media trends

Ensure consistent governance and best practices across DSP activations, including naming conventions, campaign architecture, measurement standards, and platform hygiene

Support talent development and team leadership, mentoring direct reports through onboarding, training, and career development; fostering a high-performance, inclusive team culture with strong technical and strategic DSP capabilities

Qualification

Retail Media DSP platformsAudience strategyRetail measurement toolsPerformance analysisCreative workflowsLeadership skillsProblem solvingCommunication abilities

Required

Strong understanding of the retail media and eCommerce ecosystem, including how retailer first-party data, onsite media, and offsite DSP activation work together to drive full-funnel performance across multiple clients

Hands-on experience with Retail Media DSP platforms (e.g., Amazon DSP, Walmart DSP / The Trade Desk, Target Roundel), with a clear understanding of audience strategy, campaign structure, bidding, pacing, and optimization levers

Expert-level reporting and presentation skills, including strong proficiency in Excel and PowerPoint for budget management, performance analysis, testing readouts, and executive-level client communications

Experience leveraging retail measurement and analytics tools (e.g., Amazon Marketing Cloud, retailer clean rooms, Retail Analytics Platforms) to evaluate incrementality, NTB performance, and cross-channel impact

Familiarity with creative and content workflows for DSP environments, including managing creative specs, rotations, and performance testing across display, video, and CTV formats

Passionate about learning with an entrepreneurial spirit. You have the ability to be creative, to be a problem solver and think outside of the box

Excited about execution. Given the pace of the business, constant iteration is required, and a mind for process improvement is critical to success in this role

Process and detail oriented. The role requires great attention to detail, the ability to ruthlessly prioritize, and the capability to quickly process data to drive ongoing decision making

A 'thinker', a 'strategist' and a 'creative mind'; thinks outside the box to be a solution provider

An exhibitor of a high degree of ownership and accountability

An exhibitor of leadership and management skills, along with strong problem solving and communication abilities

Able to take initiative and possess strong sense of urgency

A subscriber to the highest standards of business ethics