Hart · 1 week ago
Vice President, Social Media
Toledo, OH
Full-time
Hybrid
Director/Executive
12+ years expHart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. This key position is responsible for evolving the agency's social media, influencer marketing, and community engagement capabilities across clients and industries.
AdvertisingMarketing
Responsibilities
Continually evolve our social strategy, influencer marketing, and community management product and strategies in response to client needs, technology adoption, and consumer behavior
Partner with clients and account teams to architect social ecosystems that inspire engagement and advocacy
Oversee social content strategy, influencer programs, and community initiatives that connect brand stories to real conversations
Collaborate across the agency — with creative, media, and analytics — to develop ideas that perform across earned, owned, and paid
Inspire and mentor a growing team of social strategists, community managers, and influencer specialists
Serve as a social thought leader for the agency: spotting emerging platforms, technologies, and cultural trends that create new opportunities for clients
Drive measurement and learning by partnering with our analytics team to track performance and continually improve how we define and deliver impact
Qualification
Required
12+ years in social media, influencer marketing, or digital communications with 5+ years of management/leadership experience, including leading teams in an agency environment
A track record of building communities and campaigns that make people care
Deep understanding of platform ecosystems (Meta, TikTok, YouTube, X, LinkedIn, Reddit, Discord, Pinterest, etc.) and how they intersect with earned, owned, and paid strategies
Experience managing influencer programs, social strategy, content planning, and engagement at scale
A leader who inspires creative collaboration, strategic discipline, and team growth
A clear point of view on where social is headed and the drive to help shape what's next
The ability to balance both 'player' and 'coach' for the broader social team
Prioritization of both vision-building and product-building
Experience in executive-level reporting, pitching, presenting, etc
Talent and team organization development and growth planning
Benefits
Paid parental leave
Summer flex Fridays
Volunteer time off
Generous amount of paid time off annually + paid holidays
Flexible spending accounts for health and dependent care
Health Savings Account option with employer match
Paid short-term and long-term disability coverage
Daily snacks, beverages, and full access to our on-site tavern and lounge
Company
Hart
Hart is a marketing and advertising agency.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marc Paulenich
Chief Executive Officer
Susan Degens
Vice President of Media
Recent News
Hawaii Star Advertiser
2024-10-11
Hawaii Star Advertiser
2024-06-05
Business Journals
2024-05-04
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