Apply on Employer Site

HairClub · 11 hours ago

Direct-to-Consumer Growth and Optimization Manager

Boca Raton, FL

Full-time

Onsite

Senior Level, Lead/Staff

$100K/yr - $140K/yr

8+ years exp

HairClub is seeking a Manager for Direct-to-Consumer Growth and Optimization who will be responsible for implementing marketing strategies to drive revenue growth. The role involves managing marketing agencies, optimizing channels, and improving key performance metrics such as ROAS and LTV.

Consumer GoodsFitnessHealth Care

Hiring Manager

Dena Fuller

Responsibilities

Create end-to-end demand generation and optimize existing channels to drive qualified traffic, conversions and efficient CAC

Identify, test and scale new marketing channels while improving funnel performance through A/B and CRO testing

Manage performance analysis and attribution by managing ROAS and LTV, ensuring accurate measurement and reporting and providing actionable insights to optimize marketing results

Direct external agencies and vendors, ensuring performance, service level agreement (“SLA”) compliance and seamless integration of new marketing technologies to enhance testing and measurement accuracy

Perform other reasonable duties as required to assist the department and the company in achieving its goals and objectives

Qualification

Digital acquisition campaignsDigital media platformsA/B testingFull-funnel attributionAnalytical skillsAnalytical thinkerActionable insightsMicrosoft Office SuiteAdaptabilityResults-oriented