WorkGenius Group ยท 3 days ago
Paid Search Specialist
United States
Contract
Remote
Entry, Mid Level
2+ years expWorkGenius Group is in the entertainment industry, seeking a Paid Search Specialist to manage and optimize paid search campaigns. The role involves planning, executing, and analyzing campaigns across various platforms to drive acquisition and engagement while ensuring performance against key KPIs.
Computer Software
Responsibilities
Plan, execute, and optimize paid search campaigns across Google, Bing, and Apple Search to drive acquisition, engagement, and ROI
Manage campaign structure, budgets, targeting, and ad copy to ensure consistent performance against key KPIs
Conduct ongoing keyword research and audience segmentation, including retargeting, lookalike, and custom audiences
Partner with creative and landing page teams to test and refine messaging for improved conversion rates
Collaborate with analytics teams to apply data-driven insights and inform optimization strategies
Implement and maintain QA processes to ensure accuracy and compliance across all campaigns
Stay current with digital marketing trends, tools, and search platform updates to continuously enhance campaign performance
Qualification
Required
2+ years of hands-on experience managing paid search campaigns
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Deep expertise with Google Ads, Bing Ads, Apple Search, and SA360
Proven track record of success in direct response or performance-driven campaigns
Skilled in leveraging analytics and data for continuous optimization
Strong communication, organizational, and collaboration skills
Ability to thrive in a dynamic, fast-paced environment with a positive and adaptable mindset
Preferred
Experience managing global or multi-market campaigns
Company
WorkGenius Group
WorkGenius Group is the global talent solution for today's fluid labour market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase