TD · 3 hours ago
Associate Digital Marketing Manager (US)
Wilmington, Delaware
Full-time
Onsite
Mid, Senior Level
$34.75/hr - $56.50/hr
5+ years expTD Bank is one of the world's leading global financial institutions, and they are seeking an Associate Digital Marketing Manager. This role involves leading and managing key project plans and campaigns within the digital marketing space, while also developing measurement strategies to support marketing objectives and enhance customer engagement.
BankingFinanceFinancial ServicesWealth Management
Responsibilities
Lead/manage moderately to complex key project plans/planning, and/or campaigns within the digital, social, and content marketing space
Support internal and/or external consulting and advisory services for businesses or functions within own portfolio
Apply best practices to implement process, product or service improvements
Act as the center of excellence and subject matter expert in the marketing analytics space
Help develop measurements strategies that help to reach the marketing and business objectives
Provide insights to help determine future business decisions
Work to help develop the brand measurement framework
Collaborate with other teams across marketing to support strategic initiatives
Gather, analyze and organize marketing data to identify trends and insights
Track and report on campaign, media, and creative performance
Develop dashboards, reports, and presentations for stakeholders
Conduct marketing research and competitive analyses
Use data to recommend improvements to targeting, messaging, and channel allocation
Ownership of measurement development and in-platform activities to further brand media and creative campaigns
Work closely with marketing governance teams for compliance documentation
Review reporting and data to identify key areas of improvement
Prepare and distribute relevant reports to stakeholders
Qualification
Required
Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
5+ years relevant experience
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Preferred
Gather, analyze and organize marketing data to identify trends and insights
Track and report on campaign, media, and creative performance
Develop dashboards, reports, and presentations for stakeholders
Conduct marketing research and competitive analyses
Collaborate with other teams across marketing to support strategic initiatives
Use data to recommend improvements to targeting, messaging, and channel allocation
Work with the head of brand marketing to develop and implement our Brand Measurement Framework to further develop our measurement activities
Ownership of measurement development and in-platform activities to further our brand media and creative campaigns
Work closely with marketing governance teams for any workstreams to ensure compliance documentation
Benefits
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Company
The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD).
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$65MKey Investors
U.S. Department of the Treasury
2023-10-03Grant· $65M
Leadership Team
Brian Jacobson
Chief of Staff to the CEO, TD Bank, America's Most Convenient Bank
F
Foster Glenn
SVP, Chief Information Security Officer
Recent News
2026-01-11
Winnipeg Free Press
2026-01-09
2026-01-06
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