The Landmark Project · 1 week ago
Social Media & Community Manager
Greenville, SC
Full-time
Onsite
Entry, Mid Level
$45K/yr - $55K/yr
1+ years expThe Landmark Project is an art-forward outdoor lifestyle brand focused on conservation and community. The Social Media & Community Manager will shape the brand's online presence through creative storytelling, community engagement, and strategic social media management.
Apparel & Fashion
Responsibilities
Capture, edit, and publish original vertical video content that reflects The Landmark Project’s voice, values, and visual identity
Develop brand-led storytelling that prioritizes consistency, authenticity, and narrative over trend recreation
Create and manage content across core platforms including Instagram, Facebook, TikTok, and YouTube, with TikTok integrated but not trend-dependent
Support in-studio and on-location photo and video shoots, including live and spontaneous content during events, travel, and activations
Maintain a thoughtful, organized content calendar aligned with marketing campaigns and seasonal priorities
Foster genuine, ongoing engagement through comments, messages, and conversation across platforms
Act as a steward of the brand voice in public-facing spaces, balancing warmth, clarity, and trust
Elevate customer experience on social platforms by responding to inquiries and issues with care and consistency
Build and nurture relationships with brand advocates, partners, and community members
Encourage participation, dialogue, and user-generated content that feels earned and authentic
Help define and evolve The Landmark Project’s social media strategy in response to changing platforms and audience behavior
Identify and experiment with emerging and alternative platforms where our audience already spends time, such as Substack, Reddit, Pinterest, and beyond
Adapt content and engagement styles to fit the culture of each platform rather than duplicating content everywhere
Collaborate with the Director of Media and broader marketing team to ensure social supports larger brand and business goals
Monitor performance across platforms, translating insights into clear, actionable improvements
Track both quantitative and qualitative signals of success, including engagement quality, community participation, and audience sentiment
Share regular updates and learnings with the team to inform future strategy
Qualification
Required
Strong storytelling instincts and a clear understanding of brand voice and tone
Demonstrated experience capturing and editing vertical video content
Excellent written and verbal communication skills
Comfort engaging publicly on behalf of a brand, both on-camera and behind the scenes
Curiosity about the evolving internet and how people build community online
Ability to balance creativity with organization and follow-through
Willingness to work primarily in-office in Greenville, SC, with flexibility for travel and occasional nights or weekends
Preferred
1–3 years of experience in social media, content, or community-focused roles
Experience working with Instagram, Facebook, TikTok, and YouTube
Familiarity with emerging or alternative platforms such as Substack, Reddit, or Pinterest
Experience with video editing tools (e.g., CapCut), Meta Business Suite, and content planning tools
Interest in the outdoor industry, conservation, or mission-driven brands
Benefits
Company-matching 401(k)
Paid time off and paid holidays
Participation in company bonus pool
Opportunity to grow with a values-driven, creative team
Company
The Landmark Project
The Landmark Project creates apparel and accessories inspired by iconic outdoor destinations.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase