Carnegie · 1 week ago
Assistant Director, Social Media
United States
Full-time
Remote
Lead/Staff, Director/Executive
3+ years expCarnegie is a leader and innovator in higher education marketing and enrollment strategy. The Assistant Director of Social Media is responsible for managing paid social media advertising, analyzing campaign performance, and leading a team to achieve client goals.
Higher EducationMarketing
Responsibilities
Oversee the work of the paid social media associates and specialists in the setup of complex campaigns across platforms per the latest best practices
Optimize social campaigns for key clients, and assist more junior team members’ optimizations
Work with Digital Strategists to dictate the paid social strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
Analyze campaign performance effectively based on monthly data trends seen in the platform and Google Looker Studio dashboards to create monthly insight notes that are client-facing
Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
Work collaboratively in a team environment
Show thoughtful leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services
Keep pace with paid social media industry trends, sharing articles and updates from platform representatives
Participate in content creation such as social media blogs, webinars, internal and external resources
Assist the Senior Director, Social Media overseeing a team of social media associates and specialists
Lead optimization training sessions on a weekly basis
Responsible for the onboarding, training, and mentoring of new social team members, as well as the personal and professional growth of direct reports
Oversee the allocation of client work and paid social campaign performance across the team
Interview, hire, and train new staff
Qualification
Required
Excellent attention to detail is a must
Strong problem-solving skills and the ability to adapt to new technologies
Demonstrated ability to work as part of a team and manage others while simultaneously managing independent workload/tasks
Quick learner and ability to adapt to new and changing technologies
Passion, energy, and enthusiasm for digital marketing, social media, and customer service/client success
Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
Physical requirement: Must be able to work at a computer for prolonged periods
Bachelor's degree required, Marketing/Advertising major or concentration preferred
3+ years of relevant work experience with paid social media advertising
Knowledge of the digital marketing landscape and social media advertising
Proficiency with Microsoft Word, PowerPoint, and Excel
Data analysis experience, particularly experience analyzing digital campaign metrics to measure success
Proficient in managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads
Preferred
Familiarity with Asana or other project management tools is a plus
Benefits
Private health/dental/vision
401(k) with company match
Generous holiday and PTO package
Flexible work environment (remote, in-office, and hybrid roles)
Half-day summer Fridays
Fun company events and laid-back culture
Opportunities for advancement
Industry exposure and professional development
Growing company with a family feel
Entrepreneurial approach and spirit
Company
Carnegie
Carnegie is a marketing communications innovation company.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Shamrock Capital Advisors
2024-02-15Private Equity
2020-10-13Private Equity
Leadership Team
Brian Leininger
VP, Revenue Operations
Recent News
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