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adm Group · 1 month ago

Senior Digital Solutions Specialist

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $120K/yr

adm Group is a next-generation brand activation agency that focuses on simplifying clients' marketing and driving ROI. The Senior Digital Solutions Specialist will support the development of customer engagement platform practices, manage client campaigns, and innovate digital properties while keeping up with marketing technology trends.

Marketing & Advertising

Responsibilities

Support the development of adm Indicia Customer Engagement Platform practices in line with partnership objectives and client development plans

Actively engage, review, and manage client campaigns and projects and makes recommendations to ensure optimal and most efficient routes to delivery are achieved

Give input to the development of adm Indicia’s CEP practice across Adobe Campaign, Adobe Experience Manager, Braze, Iterable and Moengage in line with partnership objectives and client development plans

Keep up to date with new and advancing technologies that will further our CEP offerings through additional opportunities across CDP and Insight technologies like Treasure Data, Tealium, Segment and Amplitude

Support the scoping, planning and delivery of ecommerce implementations and migrations

Support pre-sales activity through to sales collateral and the estimating process of digital centric solutions

Provide ideas that lead to the innovation of new or existing digital properties for adm Indicia's client base

Keep on top of current innovations and trends within the marketing technology landscape

Qualification

Adobe CampaignAdobe Experience ManagerSalesforce Marketing CloudBrazeIterableTealiumSegmentAmplitudeGoogle AnalyticsData Protection & GDPRMulti-channel campaignsCampaign managementEntrepreneurial mindsetAccountabilityPassionCollaboration

Required

Proficiency in Adobe Campaign, Adobe Experience Manager, Salesforce Marketing Cloud, Braze, Iterable, Tealium, Segment, Amplitude, etc

Proven experience in best practice campaign conception, build, and deployments including reputation management and send plan design

Proficiency in analytics platforms such as Google Analytics

Knowledge of Data Protection & GDPR along with its impact on digital marketing activity

A knowledge of deploying decisions and campaigns across multiple channels; digital and offline is preferred

A knowledge of person identification techniques or technologies across offline and online is an added bonus!

Comfortable within a fast paced, quick turnaround campaign management environment

Experience delivering multi-channel campaigns specific to targeting & deliverability

Experience in a platform management capacity

Driver of efficiencies within processes through automation or similar method

Deployment into a digital environment e.g. Web (onsite & paid media), Apps or Social

Support the end-to-end pre-sales process including preparation of collateral, presentations and estimation

Prior background in business transformation project that has focused on the people or process change required to adopt a marketing technology or improve use of existing marketing or BI technology