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Simpro Software · 3 days ago

Senior SEO & AEO Strategist

Miami Office

Full-time

Onsite

Senior Level

Simpro Software is seeking a dynamic Senior SEO and AEO Strategist to lead organic search efforts across their four brands. This role combines analytical expertise and creative problem-solving to enhance brand visibility through traditional SEO and emerging opportunities like LLMs.

Asset ManagementEnterprise Resource Planning (ERP)Facility ManagementInformation TechnologyMobileMobile AppsSaaSSmall and Medium BusinessesSoftwareTask Management

Responsibilities

Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs

Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes

Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs

Optimize website structure, content and performance for search engines

Collaborate with developers to implement technical SEO and schema enhancements

Partner with the Content team to optimize on-page content for search intent, keywords and user experience

Create briefs for content that align with both SEO goals and emerging search behaviours

Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.)

Lead backlink acquisition strategies to strengthen domain authority

Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation

Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance

Translate complex data into actionable insights for stakeholders

Track and share industry trends and emerging technologies that could impact organic visibility

Partner with cross-functional teams to ensure organic search strategies align with business goals

Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders

Qualification

SEO strategy developmentKeyword researchAnalytics tools proficiencyTechnical SEOContent optimizationAI/LLM understandingCommunication skillsTeam playerProject management

Required

Solid hands-on SEO or organic search experience with measurable impact

Strong knowledge of SEO tools, analytics platforms and search engine guidelines

Understanding of how AI/LLMs are changing search discovery and visibility

Comfortable translating data into insights that inform decision-making

Team player with excellent communication skills who can influence across departments

Skilled in managing multiple projects while staying agile in a fast-changing search landscape

Benefits

Responsible Time Off

Comprehensive medical, dental, vision package with 100% employer paid options

Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.

Wellness Challenge App, Diabetes Prevention App, and Health Hub App

401k/Retirement Plan with 6% employer match

Generous Parental Leave Program

Paid Volunteer Leave Days

Public Holiday Exchange Scheme

Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!

Talent Referral Program – get rewarded for referring a friend to join our team!

Diverse training & internal networking opportunities across all of our product lines

Opportunities for career progression and development

Service recognition awards