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University of South Alabama · 3 days ago

Coordinator, Social Media & Digital Marketing - 008688

Mobile, AL

Full-time

Onsite

Entry Level

2+ years exp

The University of South Alabama is seeking a Coordinator for Social Media & Digital Marketing in their Marketing and Communications department. The role involves building and enhancing the university's social media presence, managing campaigns, and analyzing their effectiveness to align with strategic marketing goals.

EducationHigher EducationUniversities

Work & Life Balance

Responsibilities

Builds and enhances the University of South Alabama’s ( USA ) social media presence and audience in accordance with best practices and in alignment with USA’s strategic marketing goals

Plans, manages, and coordinates social media activities to include creating, scheduling, monitoring posts and updates, and engaging with and responding to social media audiences on platforms including Instagram, Facebook, X and Linkedln

Manages elements of social media marketing campaigns from creative concepts through production to final execution, to include photography and videography, that help the University, campus divisions, and departments meet their goals

Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results

Provides feedback and insights gained from social media monitoring and data analysis to evolve communications and marketing strategies

Monitors social media channels to analyze and respond to discussion about the University

Coordinates with social media managers to share best practices and offer feedback

Collaborates with the Office of Admissions and other University units on campaigns to reach prospective students through paid and organic social media

Regular and prompt attendance

Ability to work schedule as defined and additional hours as required

Related duties as required

Qualification

Social Media ManagementDigital MarketingData AnalysisContent CreationCommunication Skills

Required

Bachelor's degree in marketing, public relations, or directly related field from an accredited institution as approved and accepted by the University of South Alabama

Two years related experience in communications, marketing and social media

An equivalent combination of education or experience may be considered