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PTC · 10 hours ago

Demand Generation Specialist - Industrials

Boston, MA

Full-time

Hybrid

Entry, Mid Level

$72K/yr - $98K/yr

2+ years exp

PTC is a leading company transforming the physical and digital worlds through innovative software solutions. They are seeking a Demand Generation Specialist for their Industrials vertical to execute strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America.

Computer Software

Culture & Values

H1B Sponsor Likely

Responsibilities

Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels

Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team

Create and manage social-first content strategies for memorable social media campaigns targeting key accounts

Oversee paid social media efforts, including budgeting, targeting, and content development

Plan, develop, and execute email marketing campaigns

Lead webinar and video marketing initiatives to engage prospects and customers

Direct and approve content development for campaigns across multiple channels

Identify, plan, and execute in-person marketing events (10–25% travel), including trade shows and PTC-hosted events

Manage external vendors to deliver campaigns beyond PTC-owned channels

Track and report campaign performance, providing actionable insights for optimization

Manage and optimize SEO and SEM strategies to improve organic and paid search performance

Create and implement A/B testing plans to enhance digital marketing effectiveness

Contribute creative ideas and recommend new tactics to strengthen account engagement

Qualification

Marketing strategySocial media managementEmail marketingData analysisContent developmentEvent planningComfortable on cameraEagerness to learnCommunicationOrganizational skillsProactive self-starterCreativity

Required

Bachelor's degree in Marketing, Business, or related field

Strong communication and organizational skills

Proactive self-starter with a results-driven mindset

Eagerness to learn quickly through self-led and collaborative learning

Analytical mindset with ability to derive insights from data

Experience planning and managing social media strategies

Creativity and willingness to experiment with new ideas

Preferred

2+ years of experience in marketing roles (exceptions for exceptional candidates)

Comfortable with AI tools

Comfortable being on camera

Benefits

Performance-based bonus

Employee share purchase program (ESPP)

Medical, dental and vision insurance

Paid time off and sick leave

Tuition reimbursement

401(k) contributions and employer match

Flexible spending accounts

Life insurance

Disability coverage

Generous commuter subsidy

Company

PTC

Glassdoor4.2

PTC (NASDAQ: PTC) unleashes industrial innovation with award-winning, market-proven solutions that enable companies to differentiate their products and services, improve operational excellence, and increase workforce productivity.

Founded in 1985

Boston, Massachusetts, US

5001-10000 employees

http://ptc.co/VLED30oHtEh

H1B Sponsorship

PTC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (57)

2024 (61)

2023 (75)

2022 (86)

2021 (111)

2020 (72)