Electronic Arts (EA) · 1 week ago
Sr. Channel Strategist (Web Experimentation & Personalization)
Austin, TX
Full-time
Hybrid
Mid, Senior Level
3+ years expElectronic Arts (EA) creates next-level entertainment experiences that inspire players and fans around the world. They are seeking a Sr. Channel Strategist to lead the design, execution, and analysis of web experimentation to enhance the EA Help web experience and deepen engagement across EA’s support ecosystem.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Lead the experimentation program for EA Help—designing, setting up, and managing A/B and multivariate tests in Optimizely
Define and maintain experimentation governance, including test intake, prioritization, and documentation processes to ensure consistent, scalable execution
Advise on experiment design to ensure tests are statistically valid and align with business goals
Set up and launch experiments directly in Optimizely, or partner with Engineering for server-side or complex technical implementations
Analyze and interpret experiment results, producing actionable insights, business narratives, and recommendations for next steps
Develop personalization strategies using segmentation, targeting, and behavioral data to tailor content to specific fan groups or individuals
Integrate qualitative research and fan feedback to validate hypotheses and enrich quantitative findings
Pilot new workflows, tools, or automations that improve experimentation velocity, reliability, and transparency
Foster a 'learn fast' mindset, normalizing failed tests as valuable learning and celebrating insights as much as wins
Collaborate cross-functionally with Product, Analytics, and Content teams to identify and prioritize opportunities for testing and personalization
Track and report on the performance, adoption, and impact of experimentation across initiatives
Monitor platform usage to ensure we stay within monthly active user (MAU) limits and avoid overage charges
Ensure all experimentation and personalization practices comply with EA’s data privacy, consent, and accessibility standards, including GDPR and cookie compliance
Stay informed on AI-driven user experiences and explore opportunities to leverage AI for experimentation, personalization, and insights generation
Champion experimentation culture, coaching partners and team members to use data to inform design and content decisions
Qualification
Required
3+ years of experience in digital experimentation, optimization, or personalization, ideally on large, consumer-facing websites
Hands-on experience with Optimizely (required) – including test setup, targeting, results analysis, and QA
Strong understanding of A/B testing methodologies, experiment design, sample sizing, and statistical models (Bayesian, Sequential, Frequentist)
Experience using experimentation for segmentation, personalization and experience optimization, not just conversion testing
Ability to synthesize qualitative and quantitative data to identify insights and drive recommendations
Ability to turn complex data into clear, actionable insights for technical and non-technical audiences
Familiarity with front-end web technologies (HTML, CSS, JavaScript) and experimentation QA workflows
Awareness of data privacy and compliance frameworks (GDPR, consent management, accessibility standards)
Comfortable working with Product, Engineering, and Design teams
Highly organized, with the ability to manage multiple concurrent experiments with attention to accuracy and timelines
Passion for continuous improvement, data-driven learning, and helping fans get the best possible experience
Preferred
Familiarity with behavioral psychology or conversion science principles
Experience with SQL or Python for deeper data analysis
Exposure to server-side experimentation or API-driven personalization
Experience with Google Analytics, GTM, and Contentful integrations
Experience applying AI tools or models to optimize experiments, personalize experiences, or generate test hypotheses
Benefits
Healthcare coverage
Mental well-being support
Retirement savings
Paid time off
Family leaves
Complimentary games
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Michael Robinson
SVP EA Digital Platform
Farah Ali
VP and Technology Growth Strategy
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