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P1FCU · 8 hours ago

Social Media Specialist

Lewiston, ID

Full-time

Hybrid

New Grad, Entry Level

P1FCU is seeking a Social Media Specialist responsible for developing and implementing social media marketing strategies to enhance product awareness and market share growth. The role involves creating engaging content, analyzing social media analytics, and managing integrated marketing campaigns across various platforms.

Financial Services

Responsibilities

Develops and updates content of the company’s social media and monitors engagement on those platforms

Create and deliver social media content that engages with our audiences

Helps implement an annual Marketing Plan and oversee communication and implementation

Analyze results, assess performance and recommend refinements to improve performance for future campaigns

Goes on site and records on location content for social media

Monitor performance of online products and services and analyze social media analytics to understand online user’s behavior and identify trends

Track and analyze promotional, email, online and mobile activities to evaluate existing member usage as well as potential online markets

Use analytical data to recognize user patterns and trends to help formulate effective marketing campaigns

Identify opportunities to grow our digital presence and present marketing ideas to management

Analyzes market trends and demographic data concerning customers and potential customers

Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration

Manages production of fully integrated marketing campaigns across multiple social media marketing channels

Campaigns are to be imaginative, engaging while also meeting time and budget constraints

Ensures accurate and timely communication to employees and management on the execution of marketing campaigns

Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control

Qualification

Social media marketingInternet marketing conceptsMarket research analysisMicrosoft Office proficiencyAdobe PhotoshopContent creationInterpersonal skillsCommunication skillsTeam collaboration

Required

High level of proficiency in Internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services

Proficiency with PC and familiarity with MAC hardware

High proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook)

Proficiency in use of the online and mobile technologies

Proficiency in direct marketing

Proficiency in Powerpoint to create presentations and handouts

Ability to understand market research

A college degree

Ability to speak and effectively present information and respond to questions from groups of employees, customers and managers

Ability to provide constructive feedback to others

Must be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends

Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator

Thorough understanding of Internet environments and web site development

Exceptional knowledge of the English language is particularly important

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs

Must be capable of climbing / descending stairs in emergency situation

Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator

Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary

Must be able to work extended hours whenever required or requested by management

Must be capable of regular, reliable and timely attendance

Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team

Must be able to read and carry out various written instructions and follow oral instructions

Must be able to speak clearly and deliver information in a logical and understandable sequence

Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public

Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace

Must be able to effectively handle multiple, simultaneous, and changing priorities

Must be capable of exercising highest level of discretion on both internal and external confidential matters

Ability to focus on detail and verify accuracy of numbers and text