Global Payments Inc. · 11 hours ago
Growth Marketing Manager
Global Payments Inc. is a leading payments technology company delivering innovative software and services. The Growth Marketing Manager will develop and orchestrate acquisition marketing plans aimed at small business merchants in the Americas, utilizing integrated, omni-channel campaigns to drive revenue growth.
AppsBankingCreditEnterpriseFinanceFinancial ServicesPayments
Responsibilities
Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB
Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
Drive maximum return on investment and cross-channel efficiency
Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
Evaluate new vendors, manage campaign budget and related vendor onboarding
Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Qualification
Required
Minimum of 5 years' experience in B2B SaaS demand generation and growth marketing
Proven track record of building and executing highly engaging, revenue-driven marketing programs
Demonstrated understanding of integrated campaign architecture and the customer decision journey
Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
Preferred
Experience with SMB, payments, point of sale, or ecommerce highly preferred
Company
Global Payments Inc.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2024-02-20Post Ipo Debt· $1.75B
2001-01-26IPO
Leadership Team
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