Yelp · 13 hours ago
Associate Director, Affiliate Performance Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$180K/yr - $238K/yr
7+ years expYelp’s high-impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies. The Associate Director of Affiliate Marketing will own and scale the affiliate-driven lead generation program, leveraging expertise in lead gen platforms to optimize partnerships and drive measurable value.
AdvertisingAppsInternetMobileSearch Engine
Responsibilities
Lead the strategy, execution, and optimization of our affiliate marketing program to deliver high-quality home services leads at scale
Manage affiliate partnerships end-to-end—from prospecting, contracting, and onboarding to ongoing performance management—with a focus on impact and transparency
Leverage firsthand expertise with top home services lead gen platforms to inform partner selection, negotiation, and optimization
Analyze large, complex data sets to uncover trends, identify opportunities, and optimize for ROI and lead quality
Oversee technical affiliate operations, including platform tracking, attribution, and compliance
Drive continuous innovation by testing offers, landing pages, campaign tactics, and pricing models
Collaborate cross-functionally with product, marketing, analytics, and sales teams to drive holistic strategies and integrated channel optimization
Clearly communicate performance and strategic recommendations to leadership and stakeholders
Stay current with industry trends, regulatory requirements, and performance marketing best practices
Qualification
Required
7+ years' experience leading affiliate or partnership marketing for high-growth organizations with home services lead generation sector experience highly preferred
Direct, hands-on execution with major lead gen platforms, leveraging those relationships to scale and optimize acquisition
Strong technical proficiency with affiliate tracking and analytics platforms, including data analysis (SQL, BI dashboards, Excel)
Proven ability to structure, optimize, and scale CPL/CPA-based campaigns in a dynamic, competitive environment
Demonstrated experience leading teams and collaborating cross-functionally within large organizations
Robust analytical, problem-solving, and communication skills, comfortable presenting insights to leadership
Preferred
Bachelor's degree in a quantitative or business field preferred
Hands-on experience with SEM (Search Engine Marketing), paid social channels, and affiliate, with a track record of optimizing and integrating learning across the broader digital marketing acquisition mix
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
12 paid holidays
One floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Company
Yelp
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
1001-5000 employees
H1B Sponsorship
Yelp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (43)
2023 (61)
2022 (84)
2021 (61)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$56MKey Investors
Elevation PartnersDAG VenturesBenchmark
2012-03-02IPO
2010-01-27Series E· $25M
2008-02-26Series D· $15M
Leadership Team
Jeremy Stoppelman
CEO
Sam Eaton
Chief Technology Officer
Recent News
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2026-01-07
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