Apply on Employer Site

Creative Circle · 15 hours ago

Consumer CRM Campaign Operations Project Manager

Mettawa, IL

Contract

Hybrid

Mid Level

3+ years exp

Creative Circle is a staffing agency looking for a Consumer CRM Campaign Operations Manager for a well-known client in the Healthcare Industry. The role involves managing and executing CRM projects for consumer brands, focusing on campaign performance and efficiency across various marketing channels.

Human ResourcesRecruitingStaffing Agency

No H1B

Responsibilities

Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs

Learn the business for the respective therapeutic areas/brands

Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met

Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team

Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues

Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns

Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year

Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership

Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary

Monitors campaign performance and proactively provide recommendations to drive an increase in engagement

Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly

Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

Qualification

CRMEmail MarketingSalesforce Marketing CloudDatabase MarketingDigital MarketingProject ManagementAnalytical SkillsMicrosoft OfficeInterpersonal Communication

Required

Bachelor's degree in business or marketing or equivalent experience

3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience

Minimum of 3 years of hands-on work experience in client service, account or response management discipline

Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment

Excellent written, verbal, and interpersonal communication skills to effectively work with team members

Analytical ability to identify optimization opportunities and program related issues

Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook

Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving

In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica

Experience implementing CRM best practices

Proven track record of launching successful email campaigns and/or consumer programs