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Scripps Health · 2 days ago

Consumer Insight Analyst

San Diego, CA

Full-time

Onsite

Mid Level

$42.51/hr - $61.62/hr

3+ years exp

Scripps Health is a prominent healthcare organization supporting multiple hospital campuses and outpatient centers. The Consumer Insight Analyst role involves analyzing data to evaluate marketing campaign success and providing strategic insights to guide marketing decisions.

AssociationFitnessHealth CareHospitalMedicalNon Profit

Responsibilities

Support the objectives of the marketing team and organization through reliable analysis of data and preparation of reports that demonstrate the success of marketing campaigns including marketing return on investment (ROI)

Leverage deep expertise in digital marketing analytics and consumer insights

Transform complex data into strategic insights through advanced research methodologies, including consumer studies using platforms like Qualtrics, to support marketing and operational decisions

Blend technical proficiency, analytical thinking, and strategic communication skills to drive data-informed marketing decisions across digital channels, CRM, and broader marketing initiatives

Effectively interpret data and clearly communicate insights with internal stakeholders

Qualification

Digital marketing analyticsConsumer insightsData manipulationSQLPythonQualtricsPower BIData visualizationStatistical analysisMachine learning techniquesCollaboration

Required

Bachelor's Degree in market research, business, marketing or analytics

Three years of previous experience working with sensitive data qualitative and quantitative customer research, including surveys, panels, focus groups, conjoint analysis, and other best-practice methodologies

Track record of working collaboratively across multiple teams

Preferred

MBA preferred

Ideal candidate will have demonstrated experience with platforms such as customer relationship management, reporting tools such as Power BI and Google Data Studio, survey tools such as Qualtrics, Google 360 plus proficiency in Excel and PowerPoint

Proven experience in managing digital marketing data pipelines

Proficiency in SQL and Python for data manipulation and analysis

Working knowledge of CRM and marketing cloud platforms such as Salesforce, Microsoft ecosystem (Azure, Power BI), Snowflake, and cloud data solutions

Solid understanding of web analytics and digital performance tracking

Skills in data visualization and basic predictive analytics

Ability to support marketing attribution model development

Basic experience in designing data-driven marketing analytics solutions

Capability to integrate and analyze data from digital marketing platforms

Emerging skills in developing data tracking and analysis methodologies

Interest in advancing HIPAA-compliant analytics practices

Foundational experience with statistical analysis and machine learning techniques for marketing insights