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Ro · 7 hours ago

Senior Designer, Paid Social (multidisciplinary) (copy)

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

Ro is a direct-to-patient healthcare company focused on delivering effective care to patients through a vertically integrated platform. As a Senior Designer, you will create performance-driven paid social content, ensuring brand messaging is effectively communicated while driving user engagement.

Hospital & Health Care

Comp. & Benefits

Responsibilities

You’ll be focused on great paid social creative that converts

You will concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging

Your work will be measured against metric goals such as CTR, CVR, and CAC

You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance

You’ll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration

You’ll own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently, infusing the Ro growth ecosystem with fresh, brand-aligned creative

You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand

You’ll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables

You’ll partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta, TikTok, and more

You’ll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly

At times, you’ll partner with external partners and freelancers

Qualification

Paid social designPerformance metrics analysisVisual design craftFigmaAfterEffects/PremierePhotoshopIllustratorShort-form content creationCollaborationCreativityAttention to detailWork ethic

Required

You understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC

You have a demonstrated history of executing work that contributes to and exceeds key business goals

You value results as much as you value best-in-class design

Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples

You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels

You've designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy

You are skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator

You have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies

You have extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing

You've played an integral role in launching effective, stunning paid social work

You naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights

You live and breathe social media, and you understand the nuances of what content performs best on each platform

You may have experience with content creation

You have great perseverance and an iron-clad work ethic

You roll up your sleeves to do whatever needs to be done

5-7 years experience in a relevant role

Benefits

Competitive equity and benefits package

Company

Ro

Glassdoor3.1

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible.

Founded in 2017

New York, NY, US

201-500 employees