Nielsen · 1 week ago
Director, Social Media
United States
Full-time
Remote
Director/Executive
$119K/yr - $221K/yr
12+ years expNielsen is a leader in the broadcast media industry, dedicated to providing insights that drive client decisions. The Director of Social Media will define and execute the global social media strategy to enhance brand awareness and engagement, while managing high-performing teams and integrating efforts with broader marketing strategies.
AdvertisingAdvertising PlatformsAnalyticsDigital MediaInternet RadioMarket ResearchMarketingTest and MeasurementTVVideo Streaming
Responsibilities
Develop and champion a comprehensive, global social media strategy aligned with company business goals, marketing objectives, and brand identity. Identify and evaluate new and emerging social platforms, technologies, and trends to maintain a competitive edge
Build, grow and lead a social media team, including external agencies, content creators, analysts and more. Establish clear performance metrics and goals. Manage agency and vendor relationships for creative, content, paid media, and platform management
Oversee the social content calendar and content strategy, ensuring high-quality, relevant, and engaging content. Direct the execution of social media campaigns, creative development, and brand initiatives
Define key performance indicators (KPIs) and provide regular, data-driven reports on social media performance, ROI, and impact on brand and business results to executive leadership
Work closely with Marketing functions, Communications, Product, Sales, and other teams to ensure social media efforts are integrated and consistent across all channels
Create and manage the social media functional budget, ensuring efforts, campaigns and initiatives are cost-effective and yield a positive return on investment
Qualification
Required
12+ years of experience in social media marketing with a strong reputation as an expert. At least 8 years focused on leading social media strategy and execution for a major brand
5+ years of experience in managing agencies and leading teams, including both direct reports and cross-functional teams and agencies
Proven track record of leading, developing and executing successful, large-scale social media strategies. Leadership in driving innovation and complex initiatives
Deep expertise in current and emerging social media platforms (e.g., LinkedIn, Instagram, TikTok, X, YouTube, etc.), best practices, and analytics tools
Excellent written and verbal communication skills, with the ability to present complex strategies to executive-level stakeholders
Bachelor's degree in Marketing or equivalent experience
Preferred
Advanced degree or specialized certifications
Benefits
Health & wellness plans
401(k) retirement coupled with a Nielsen match
A generous paid time off policy
Company provided car for those who qualify
A discretionary incentive/bonus
Company
Nielsen
Nielsen provides a comprehensive understanding of what consumers watch and buy.
10001+ employees
H1B Sponsorship
Nielsen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (36)
2023 (74)
2022 (147)
2021 (98)
2020 (144)
Funding
Current Stage
Public CompanyTotal Funding
$3.35B2026-01-21Debt Financing· $1.5B
2025-11-03Debt Financing· $1.2B
2023-02-06Debt Financing· $650M
Leadership Team
Karthik Rao
Chief Executive Officer
Akhil Parekh
Global Chief Product Officer
Recent News
2026-01-03
2025-12-25
2025-12-24
Company data provided by crunchbase