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TrainingPeaks · 14 hours ago

Product Marketing Manager - TrainHeroic

Louisville, Colorado, United States

Full-time

Hybrid

Mid, Senior Level

$69K/yr - $114K/yr

4+ years exp

TrainingPeaks is a company dedicated to empowering athletes and coaches through innovative training software. The Product Marketing Manager will lead strategic marketing initiatives to communicate the product’s value to the target market, collaborating with various teams to create impactful marketing campaigns and drive product adoption.

AppsFitnessSoftwareSports

Work & Life Balance

Responsibilities

Connect product features and releases to the value and benefits it provides the customer, unlocking the emotional connect to the brand and product

Launch new products and features as well as driving existing features with clear value props and adoption strategy

Craft compelling narratives, messaging frameworks, and positioning maps tailored to target specific audiences (e.g., coaches, athletes, training organizations)

Guide messaging and targeting through platform data and customer research

Collaborate & align with cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX to guide projects and campaigns to success

Be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and events, may be required

Be the voice of the customer helping to drive the long-term direction while also championing internal product adoption & engagement

Perform other duties as assigned

Qualification

B2B marketingSaaS marketingProduct positioningMS Office SuiteGoogle Drive ApplicationsProject managementCommunication skillsWriting skillsTeamworkCreative problem solving

Required

4+ years of experience in B2B marketing, ideally with a SaaS based company

Passionate about crafting and delivering impactful marketing campaigns to a global B2B & B2C audience

Background in and/or personal passion for the strength & conditioning industry

Proven success leading GTM plans for product launches or major initiatives and then carrying through to long-term product lifecycle marketing

Strong understanding of B2B SaaS marketing, product positioning, and sales processes

Exceptional organizational, project management, and communication skills

Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints

Must possess very strong writing, editing, and proofing skills, using proper English usage and writing constructs

Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides

Marketing management equivalent to a minimum of five years work experience

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more

Preferred

Familiarity with TrainHeroic. Bonus points if you are familiar with TrainingPeaks!

Demonstrated ability to take ownership and accountability, and act on goals and objectives

Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives

Strong teamwork and interpersonal skills

Demonstrated ability to work effectively with diverse teams

Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner

Benefits

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.

Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.

Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

We offer a 401(K) including a company match.

We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.

Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.

Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.

Access to our onsite Music and Podcast Studio.