Eyes On Eyecare · 12 hours ago
VP of Content
United States
Full-time
Remote
Director/Executive
10+ years expCovalentCreative is a technology and healthcare information company shaping the future of eyecare. They are seeking a VP of Content to lead the content & publishing department, setting strategy and standards for publications while ensuring high-quality editorial work reaches the right clinicians through various channels.
Internet
Responsibilities
Own a proactive, long-range editorial and programming calendar across Resources, Glance, Courses, and Events—setting themes, priority windows, and the “big bets” well in advance based on market signals, internal intelligence, and audience needs
Continually raise the bar for what “quality content” means for our brand and ensure the brand is seen as the #1 content platform in eyecare in a world of AI and saturation
Make high-level editorial calls on what we cover (and what we don’t), with strong judgment and clear guardrails
Own the events portfolio strategy (tentpole CE days + short webinars); decide what we run, evolve, reposition, or sunset based on audience demand and sponsor-market realities
Set annual timing windows and program direction for each event (themes, learning objectives, track/session mix, OD vs MD positioning), without owning logistics or exact dates
Select and manage program chairs and top-level faculty strategy; establish repeatable programming frameworks that ensure credibility and educational quality
Partner with sales and sponsors to stay “ear to the ground,” align programming with commercial reality while protecting educational integrity
Continually refine our channel strategy that drives reach and loyalty across all channels (Resources, Glance, Course, and Events, plus emerging channels)
Partner with editorial team members to ensure content is structured to perform in modern discovery (SEO basics, but also AI-driven search and answer ecosystems)
Refine data-driven feedback loops: what’s resonating, why, with whom, and how we double down
Develop resilience plans for shifting platform traffic—including the reality of declining traditional Google search performance in many categories
Collaborate with sales and marketing teams to create content programs that maintain high-integrity editorial independence, high-value, and feel innovative
Guide editorial packaging for revenue-aligned initiatives (series, guides, downloads, research-driven content, video channels, event-program integrations)
Represent editorial leadership in cross-functional decisions where commercial goals and editorial integrity must be balanced
Be the key partner & contact for OD and MD Key Opinion Leaders in order to build and scale great programs with their support
Coordinate with Client Services and internal stakeholders on client-connected editorial work (topics, KOLs, timelines, interdepartmental communication)
Build and maintain operating systems that make content production predictable, scalable, and high-quality while embracing AI in back-end workflows
Ensure workflow clarity: strategy → ideation → briefs → production → review → publish → optimize/refresh
Run recurring ideation and planning rhythms that generate a steady backlog aligned to key themes and priorities
Lead, coach, and develop the content leadership team; clarify ownership and decision rights across roles
Set direction for new and existing content format strategy (written, newsletter, video, audio, mobile app interactive, events/webinars, and new experiments)
Oversee original research content initiatives (e.g., ECP surveys) as editorial products—topic selection, credibility standards, and publication strategy
Champion practical AI adoption inside content workflows (augmentation, speed, repurposing, QA support) while maintaining editorial standards
Qualification
Required
10+ year experience leading content in a healthcare digital-first environment (publication, education media, professional media, or adjacent)
Demonstrated ability to set content strategy and translate it into execution through teams and systems
Strong ability to think big picture, long term, and set a 3 year, 1 year, and 6 month strategy that rolls up neatly and supports company objectives
Comfort with performance analysis and using analytics dashboards to guide content direction
Proven people leadership: coaching editors/creators, setting accountability, clarifying ownership, and building culture
Experience building independent editorial content frameworks that protect editorial integrity
Experience launching new content formats (video/audio/webinars) and building repeatable production models
Experience with project management software (ClickUp or similar)
Experience with Zoom, Google Suite, and collaborative digital tools
Strong experience with Analytics applications - Google Analytics, Mixpanel, Parse.ly, Google Looker Studio
Accepting of AI in department workflows and embracing LLMs for efficiencies
Preferred
Experience in eyecare or medical education domains
Familiarity with clinical review workflows, fact-checking standards, and/or CE/CME-like content environments
Experience owning or shaping a virtual professional education/events portfolio, including speaker/chair strategy and program design
Experience creating original research as content (surveys, field studies, reports)
Strong fluency in how AI is changing content discovery and production (e.g., AI search, answer engines, workflow augmentation)
Company
Eyes On Eyecare
Eyecare’s leading online publication—visit eyesoneyecare.com for articles, cheat sheets, virtual events, job boards, news, and more.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase