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AKRS Equipment · 1 day ago

Marketing Associate - Social Content Creator

Lincoln, NE

Full-time

Onsite

Entry Level

1+ years exp

AKRS Equipment is seeking a Marketing Associate - Social Content Creator to join their Lincoln Office. The role involves creating and managing social media content across various platforms, engaging with the audience, and ensuring quality and alignment with brand guidelines.

AgricultureConstructionFarmingManufacturingRetail

Responsibilities

Create

Develop weekly content ideas tailored to Facebook/Instagram, TikTok, YouTube Shorts, LinkedIn, and X—aligned to promos, seasonality, and customer pain points

Shoot photo/video at HQ, stores, customer sites, and events; capture interviews, product walk-arounds, tips, and day-in-the-life moments

Edit short-form clips (subtitles, hooks, cuts, cover frames) and export to correct aspect ratios; deliver thumbnail images for YouTube/FB

Write platform-native captions with clear CTAs; add alt text, tags/mentions, and UTMs

Publish & Engage

Own the social content calendar; schedule/publish approved posts via Meta Business Suite, YouTube Studio, TikTok, LinkedIn, and X tools

Light community management using approved playbooks; escalate leads/sensitive items quickly

Trend & Audience Fit

Monitor platform trends/formats/audio; propose only those that fit AKRS brand and customer demographics (production ag, acreage, turf, construction)

Maintain a rolling trendboard with sample scripts/hooks and reference clips

Budgeting and Quality Assurance

Coordinate shoot logistics (checklists, releases, gear prep); upload organized assets to the library

Ensure every asset has the correct: links, subtitles, audio levels, alt text, specs, spelling, and aligns with our brand guide

Provide weekly snapshots (wins, top posts, saves/shares, completion rate, comment themes) with simple next steps

Assist the Marketing Manager with invoice/PO/tracker documentation when requested

Qualification

Adobe Creative CloudSocial content creationAgriculture industry experienceCapCut editingCamera proficiencyWriting skillsDetail-orientedTeam player

Required

Bachelor's degree in Marketing, Communications, Graphic Design, Advertising, Public Relations, Journalism, or related field. A strong creator portfolio may substitute for education requirement

1-3 years of experience creating social content (in-house, agency, or creator role)

Proficiency in Adobe Creative Cloud

Comfortable on camera and behind it

Strong writing skills

A team player who is detail obsessed, highly organized, and has a creator mindset