Pikkit · 1 week ago
Head of Growth Marketing
New York, NY
Full-time
Onsite
Mid Level
3+ years expPikkit is a social sports betting app with over 1 million users, and they are seeking a Head of Growth Marketing to drive user acquisition and retention strategies. The role focuses on innovative growth experiments and collaboration with product and marketing teams to enhance user engagement and product discovery.
Social MediaSoftwareSports
Responsibilities
Own and drive Pikkit’s growth strategy across acquisition, activation, and early retention
Design, launch, and iterate on growth experiments across product, content, partnerships, lifecycle, and distribution
Identify and build scalable growth loops tied to sports moments, betting behavior, and product usage
Work closely with product to ship product-led growth ideas and improve activation flows
Partner with lifecycle and social teams to align acquisition with onboarding and retention
Experiment with channels beyond paid ads (referrals, creators, SEO, community, partnerships, virality)
Use data to evaluate experiments, double down on what works, and quickly kill what doesn’t
Qualification
Required
3–5 years of experience in growth marketing, growth strategy, or product-led growth roles
Strong understanding of sports fans and sports betting behavior
Proven track record of launching and running growth experiments (not just managing ad spend)
Scrappy, fast-moving operator who's comfortable testing ideas with imperfect information
Ability to think creatively about distribution and growth outside of traditional paid channels
Proficiency in measurement platforms and analytics tools (e.g. AppsFlyer, Amplitude, etc.)
Strong analytical instincts with the ability to connect ideas to outcomes
Comfortable working cross-functionally with product, lifecycle, and social teams
Daily user of the Pikkit app with a strong understanding of the product and user experience
Benefits
Interesting and challenging problems to solve
Competitive salary and equity
Generous budget for laptop, monitors, and other office equipment
Health, dental, and vision insurance
Unlimited vacation policy
Fun In-person team events
Company
Pikkit
Pikkit is a consumer software company operating in the betting industry.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$4.38M2022-06-13Seed· $4.38M
Leadership Team
Pranav Tadikonda
Co-Founder
Cole Magoon
Head of Growth and Partnerships
Recent News
Business Wire
2024-12-09
Sports Business Journal
2024-04-07
Pro Football Network
2023-12-22
Company data provided by crunchbase