Cedar · 2 days ago
VP, Growth
United States
Full-time
Remote
Director/Executive
$130K/yr - $190K/yr
7+ years expCedar is innovating in the home affordability sector by reimagining the land lease model, making homeownership more accessible. As the VP of Growth, you will lead the company's go-to-market strategy and focus on scaling direct-to-consumer acquisition through various channels while collaborating closely with the CEO and product teams.
Computer Software
Responsibilities
Own and scale paid acquisition across Meta, Google, affiliate networks, and emerging channels
Use HubSpot and related tooling to manage funnels, attribution, and lifecycle marketing
Design, test, and optimize landing pages, creative, copy, and conversion flows
Run disciplined A/B testing across ads, pages, offers, and messaging
Optimize CAC, conversion rates, and funnel efficiency across customer segments (homebuyers, realtors, cash-out / home equity seekers)
Own Cedar’s marketing website and on-site conversion experience
Build a durable organic engine through SEO, educational content, and thought leadership
Develop a realtor-focused content strategy, including newsletters and community efforts, to stay top-of-mind with brokers and agents
Ensure content clearly explains Cedar’s value in a way that builds trust and drives action
Lead Cedar’s PR and earned media strategy with external agencies and partners
Secure placements across TV, podcasts, digital media, and industry publications
Position Cedar’s leadership as credible experts in housing affordability, real estate, and consumer finance
Ensure consistency across paid, owned, and earned messaging
Own GTM strategy for new products, features, and market launches
Partner with Product and Engineering to align roadmap and messaging
Build reporting and dashboards to track channel performance and ROI
Hire and scale a lean, high-performance growth team over time
Qualification
Required
7+ years of experience in growth, performance marketing, or GTM leadership roles
Direct experience scaling D2C acquisition in mortgage, HELOC, home equity, real estate brokerage, or prop-tech businesses
Strong hands-on experience with Meta Ads, Google Ads, affiliate marketing, and CRO
Experience with HubSpot or similar CRM / marketing automation platforms
Experience owning websites, landing pages, and conversion optimization
Proven ability to build and lead high-performing marketing teams
Company
Cedar
Buying a home shouldn't feel impossible. You deserve better than high costs and rigid requirements.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase