Wip · 5 days ago
Senior Manager, Social Engagement
NYC Metro Area
Full-time
Onsite
Mid, Senior Level
$100K/yr - $140K/yr
6+ years expWip is an innovative company focused on redefining the energy market with modern energy products. The Senior Manager, Social Engagement will develop and oversee creator strategies and content production to drive business impact and build lasting partnerships with influencers.
Retail
Responsibilities
Own end-to-end influencer and creator strategy across micro, mid, and macro creators
Design always-on creator pipelines alongside campaign-based moments
Build strong, repeatable briefing frameworks that lead to consistent, usable content
Develop long-term creator partnerships, not one-off posts
Generate high volumes of creator-led content that supports product education and brand credibility
Balance speed vs. polish to meet the moment without over-engineering
Scale content across platforms and formats while keeping it native and natural
Ensure creator content ladders to e-commerce performance and downstream conversion
Define a clear POV on the role of owned social vs. creator content
Oversee social execution while keeping focus on scalable content inputs
Stay platform-fluent without chasing every trend
Act as a credible thought partner to legal, medical, or validator teams when needed
Influence senior stakeholders with clear reasoning and strong judgment
Integrate credibility, advocacy, and influence into a cohesive strategy
Define KPIs tied to real business outcomes, not just engagement
Use performance data to refine strategy and creative direction
Scale what works, cut what doesn’t, and improve efficiency over time
Bring strong creative instincts and clear point of view
Help define and protect Wip’s voice across social and creator content
Translate cultural and creator trends into brand-appropriate execution
Educate the broader team on what matters now and why
Qualification
Required
Bachelor's degree is required
6+ years experience in social, influencer, or creator marketing
Personally built and operated influencer or creator programs
Experience working across micro, mid, and macro creators
Strong judgment with imperfect information
Clear understanding of how creators move belief and behavior
Proven ability to connect content to business impact
Experience building always-on content systems, not just campaigns
Comfort operating at high volume and velocity
Strong creative taste and social instincts
Ability to explain why content worked, not just that it did
Experience partnering with legal, medical, or regulatory teams
Benefits
Performance-based bonus
Company
Wip
Wip™ is building a new standard in energy – creating breakthrough products that deliver performance, portability, and purpose for people on the move.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase