Artemax, Inc. · 18 hours ago
Digital Marketing Manager
New Berlin, WI
Full-time
Onsite
Senior Level
5+ years expArtemax, Inc. is a dynamic manufacturing company with a commitment to quality and customer satisfaction. They are seeking an experienced Digital Marketing Manager to lead their digital growth strategy across various channels including paid media, email marketing, and SEO, with a focus on driving measurable business results and building long-term brand equity.
Consumer GoodsManufacturingPrintingWholesale
Responsibilities
Lead email marketing strategy and execution including campaign planning, segmentation, personalization, and testing for all Artemax brands
Build automated lifecycle programs (welcome, nurture, abandoned cart, win-back, re-engagement, etc.)
Collaborate with design and content teams to deliver high-performing creative and copy
Monitor KPIs (open rates, CTR, conversions) and optimize campaigns accordingly
Own email and SMS sign-ups for each of Artemax’s brand websites to drive email customer base
Oversee paid advertising funnel and campaigns with our 3 rd party vendors across Google Ads, Meta, LinkedIn, and other platforms
Develop best practices internally with graphic design for continuous high-performing ads across all platforms
Manage media budgets for all brands (seven figures+) and continuously optimize ROI, CAC, and LTV
Oversee creative testing, audience targeting, bid strategy, and remarketing campaigns
Collaborate with agencies or external partners to maximize campaign performance
Oversee and execute SEO strategy including keyword research, on-page optimization, technical SEO, and link-building
Partner with content and web teams to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture
Monitor organic search performance and identify opportunities for growth
Ensure integration of SEO with social and content strategies for maximum visibility
Monitor and optimize our product listing in agentic storefronts to improve our customer experience
Manage digital dashboards and track KPIs across all channels
Use advanced analytics, attribution modeling, and BI/reporting tools (Google Analytics, Looker, Tableau, etc.) to assess performance
Conduct ongoing A/B and multivariate testing across ad creative, email, and landing pages
Translate insights into clear recommendations for optimization and budget reallocations
Build and maintain customer segments for email and paid advertising channels to better serve our customers with more relevant content
Partner with creative, product, and sales teams to ensure digital campaigns align with broader business initiatives
Coordinate with external agencies and technology partners to enhance channel performance
Act as a thought leader within the organization on digital best practices and trends
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
+ 5–7+ years of hands-on digital marketing experience with proven success in paid media, email, and SEO
+ Strong track record of performance marketing success with measurable ROI
+ Advanced proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms
+ Experience with email marketing platforms (e.g., Klaviyo, HubSpot, Marketo, or similar)
+ Deep understanding of SEO best practices, analytics, and tools (SEMrush, Ahrefs, Screaming Frog)
+ Analytical mindset with expertise in Google Analytics, attribution, and BI/reporting tools
+ Strong project management skills and the ability to thrive in a fast-paced, high-growth environment
+ Excellent communication and collaboration skills across teams and stakeholders
Benefits
Medical, dental and vision insurance
A 401(k) plan with competitive matching program
Employee Assistance Program (EAP)
Short-Term and Long-Term Disability
Life insurance
Personal Time off
Paid holidays and more!
Company
Artemax, Inc.
Founded in 1995, Artemax is the industry-leading manufacturer and supplier of identification wristbands and accessories.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase