El Pollo Loco, Inc. · 5 days ago
Field Marketing Coordinator
Costa Mesa, CA
Full-time
Hybrid
Entry Level
$31/hr - $34/hr
1+ years expEl Pollo Loco is a well-established restaurant chain known for its citrus-marinated, fire-grilled chicken. They are seeking a Field Marketing Coordinator to execute local store marketing programs, support new restaurant openings, and engage with the community to enhance brand awareness. The role requires strong organizational skills and the ability to work collaboratively across teams.
Food and Beverage
Responsibilities
Execute local store marketing campaigns, promotions, public relations initiatives, and programs that drive sales, traffic, and brand awareness
Coordinate with restaurant leadership to distribute marketing toolkits, materials, and resources
Support the Field Marketing Manager in maintaining and updating the Local Store Marketing Portal, ensuring assets and guides are accurate and accessible
Track usage and engagement with LSM tools to identify opportunities for improvement
Drive the planning, logistics, and execution of marketing activities related to new restaurant openings
Coordinate community outreach, public relations, event materials, and promotional assets
Provide administrative support around NRO budgets, timelines, and vendor coordination
Partner with the Field Marketing Manager to conduct trade area assessments of NROs and identify sales-driving and community-building opportunities
Coordinate community partnerships, local sponsorships, store-level fundraising, and brand activations as assigned by the Field Marketing Manager
Work with cross-functional teams (Operations, Training, Creative, Supply Chain, etc.) to support execution of field marketing programs
Process invoices, maintain budget trackers, and ensure accurate documentation of marketing spend
Assist in preparing presentations, reports, and recaps for internal stakeholders and franchise partners
Support the collection, organization, and reporting of field marketing data, campaign performance, and local insights
Assist in analyzing promotional outcomes and identifying opportunities to improve future activations
Provide general marketing support as assigned by the Field Marketing Manager
Participate in local market visits and assist onsite for key events, when needed
Qualification
Required
Strong organizational and project management skills with meticulous attention to detail
Excellent communication skills, both written and verbal
Customer service mindset with the ability to support both corporate and franchise stakeholders
Ability to manage multiple priorities and meet tight deadlines in a fast-paced environment
Proficiency in Microsoft Office (PowerPoint, Excel, Word) and ability to quickly learn new software tools
Ability to travel occasionally (10–20%) to support field visits, events, and new store openings
Valid driver's license
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field
1–3 years of marketing experience, ideally within food service, retail, franchising, or consumer-facing brands
Experience in field marketing, events, brand activation, or project coordination
Benefits
Medical + Dental + Vision Insurance
401(K) Plan with match and immediate vesting
HSA savings accounts
Vacation + Sick Pay + 12 Paid Holidays
Amazing office culture
Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
Discounts on theme parks, movie tickets, sports events, hotels and more…
Company
El Pollo Loco, Inc.
In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$59.7MKey Investors
CapitalSpringFreeman Spogli
2025-05-21Private Equity· $14.7M
2014-07-25IPO
2007-12-27Private Equity· $45M
Leadership Team
Elizabeth Williams
Chief Executive Officer
Recent News
2026-01-11
Talk Business & Politics
2025-12-21
Company data provided by crunchbase