Apply on Employer Site

Case Western Reserve University · 1 day ago

Marketing Data Manager

Cleveland, OH

Full-time

Hybrid

Mid, Senior Level

$56K/yr - $71K/yr

5+ years exp

Case Western Reserve University is committed to enhancing the enrollment process and student engagement. The Marketing Data Manager plays a crucial role in strategizing and delivering marketing messages to prospective students, managing data and communication strategies, and ensuring project deadlines are met.

CharityHealth CareHospitalMedical

Responsibilities

Manage quality control and deployment of all email, direct mail and social media based marketing messages that align with the goals established by Enrollment Management leadership

Develop and manage a monthly content calendar for Office of Undergraduate Admissions social media channels which include Facebook, Instagram and Twitter

Plan, develop and deploy online registration forms and provide data management for Scholarship Programs, Campus Open Houses, Off-Campus Information Sessions and Special Programs

Research and write compelling content (including copy and headlines) as well as select and edit photography for web content for the Office of Undergraduate Admission and in collaboration with the Office of Orientation and New Student Transitions and Office of University Financial Aid

Work with university-approved vendors to quote and order merchandise and recruitment materials for the division, in alignment with procurement office policies

Play an essential role in the planning and execution of integrated, large-scale, long-term recruitment/marketing campaigns, including making recommendations to the Director of Strategic Marketing based on recruitment goals and past performance of the intended audience

Design, edit and layout basic recruitment materials including letters, invitations, postcards, flyers

Develop ad-hoc reports from Enrollment Management Customer Relationship Management software for Director of Strategic Marketing and Communications

Develop ad-hoc data imports/exports from Enrollment Management Customer Relationship Management software

Research and write compelling content (including copy, subjects and headlines) as well as select and edit photography for HTML email communications delivered by the division of enrollment management (including but not limited to: First-Year Newsletter, Parent Newsletter, recruitment email, event promotions), including ensuring cross-platform compatibility and deliverability as well as compliance with CAN-SPAM regulations

Assist in the management of social media accounts that support the application, admit rate, yield, revenue, student satisfaction and retention goals of the Enrollment Management Division

Proofread/edit/layout official correspondence from the Division of Enrollment Management to ensure accuracy before release

Qualification

SlateContent management systemsProject management softwareComplex datasetsEmail marketingSocial media platformsHTMLCommunicationTeam collaborationAttention to detailWork under pressure

Required

5 years of work experience in professional communications required

Experience with content management systems and project management software required

Ability to understand and manage complex datasets related to admission and financial aid

Ability to write queries involving multiple variables using complex Boolean logic

Proven ability to manage deadlines and complex content calendars required

Proven ability to manage a high volume content calendar of communications including email, text messages, direct mail, social media and other media

Attention to various details is required

Excellent written and oral communication skills required; superior organizational, reporting, and analysis skills mandatory

Ability to read, comprehend and synthesize quickly

Understanding of undergraduate admission audiences, processes, policies, and procedures as well as enrollment management goals is required

Ability to work in close quarters with colleagues in a fast-paced, goal driven environment

Proficiency on both Windows and MacOS operating systems required

Experience with Microsoft Office (esp. Excel and Access) and Adobe Creative Suite required

Experience working as part of a team required

Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university

Ability to meet consistent attendance

Ability to interact with colleagues, supervisors, and customers face-to-face while also possessing an ability to work independently and use judgement when completing projects and analyzing complex queries

Ability to work under pressure and meet deadlines. Individual must be mature, professional, and possess meticulous attention to detail

Preferred

Experience using Slate to create, schedule and send emails strongly preferred

Slate experience strongly preferred

Experience with HTML, CSS, Javascript and Liquid Markup strongly preferred

Experience with social media platforms (Facebook, Instagram, Twitter), content development calendars and management tools (Hootsuite), performance management strongly preferred

Support for training staff in Slate