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Save the Children US · 18 hours ago

Advisor, Sustainer Acquisition - DRTV & CTV (P3)

Washington, DC

Full-time

Hybrid

Mid, Senior Level

$92K/yr - $103K/yr

5+ years exp

Save the Children is an organization dedicated to advocating for children's rights globally. The Advisor, Sustainer Acquisition – DRTV & CTV will lead efforts in expanding the donor base through strategic management of fundraising initiatives in DRTV and CTV channels, focusing on optimizing performance and driving measurable results.

CharityMedicalNon Profit

Responsibilities

Together with the Senior Advisor, Support Growth, lead the planning, execution and optimization of the DRTV and CTV acquisition strategies to meet fundraising revenue and donor acquisition goals

Manage DRTV and CTV agency relationships

Oversee development of fundraising video creative, ensuring messaging aligns with brand guidelines and target audience objectives

Collaborate with internal teams to support the development of integrated cross channel campaigns

Support the Senior Advisor in developing and refining multi-channel acquisition strategies, with a focus on scaling high-performing tactics

Monitor campaign performance and provide actionable insights to improve efficiency and ROI

Create and evaluate testing plans in partnership with agency partners and internal teams

Develop and maintain dashboards and reporting tools to track KPIs and inform decision-making

Collaborate with the Senior Advisor on forecasting, budgeting, and strategic planning

Identify trends and opportunities to scale successful tactics across channels

Act as a strategic partner to internal teams including Audience Strategy and Supporter Development

Represent sustainer acquisition in cross-team forums and planning sessions

Contribute to internal reporting meetings, sharing test results and implications

Participate in industry benchmarking groups and conferences to stay current on best practices

Assist team and Mass Market Fundraising leadership team on ad-hoc projects and perform other duties as required

Stay informed on emerging trends in fundraising, marketing, and supporter engagement

Qualification

DRTV experienceCTV experienceData guided acquisitionPerformance marketingStrategic marketing plansMS Office proficiencyEnglish proficiencyCollaborative workCommunication skillsProblem-solving skills

Required

Minimum of a bachelor's degree or equivalent experience, plus at least 5 years of relevant experience

Experience in DRTV, CTV, or direct response media campaigns (non-profit experience preferred)

Proven data guided acquisition or performance marketing experience including developing and implementing strategic marketing plans

Demonstrated ability to analyze data, interpret trends, and translate quantitative insights into actionable strategies

Proven successful track record of collaborative work and professional flexibility

Proven ability to successfully meet communicated deadlines and navigate multiple competing priorities in a fast-paced environment

Demonstrated communication and problem-solving skills while working with teams across the agency

Willingness to develop new procedures and processes where they previously did not exist

Positive attitude and desire to try new ideas

Professional proficiency in MS Office suite

Professional proficiency in spoken and written English

Preferred

Experience working with digital platforms and vendors

Benefits

Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities

Health: Competitive health care, dental and vision coverage for you and your family

Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits

Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees

Retirement: A retirement savings plan with employer contributions (after one year)

Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events

Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services

Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Company

Save the Children US

Glassdoor3.9

Save the Children is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world.

Founded in 1932

Fairfield, Connecticut, USA

1001-5000 employees