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Invision · 6 hours ago

Marketing Enablement Program Manager

Walnut Creek, CA

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $115K/yr

5+ years exp

Invision is an experiential marketing agency that specializes in creating impactful brand experiences. They are seeking a Marketing Enablement Program Manager to lead initiatives that enhance the brand and empower client-facing teams through compelling sales enablement resources and field marketing programs.

AdvertisingEventsMarketingSocial Media

Diversity & Inclusion

Responsibilities

Manage the case study pipeline from story development and writing through creative execution and stakeholder approvals

Develop compelling sales collateral such as capabilities decks, one-sheets, and infographics

Create and maintain sales plays, nurture campaigns, and follow-up sequences to support pipeline growth

Partner with Business Development and Client Success to ensure enablement materials align with go-to-market strategies and priority industries

Manage the full lifecycle of field marketing initiatives, including planning, execution, and post-event follow-up

Collaborate with Creative, Strategy, Design, and Digital teams to ensure all materials reflect Invision’s brand voice and positioning

Communicate regularly with Sales and Business Development teams about new tools, programs, and updates

Help maintain content organization systems (e.g., SharePoint, Canto) to ensure accessibility and version control

Partner with SVP, Brand and Marketing and SVP, Growth & Partnerships, and SVP, Integrated Campaigns to plan and execute field marketing programs such as client roundtables, workshops, and sponsorship activations to fuel pipeline acceleration

Oversee sponsored webinars and related content development

Serve as key liaison with relevant external partners and vendors to ensure timely and effective delivery

Manage the full event lifecycle (pre-event planning, on-site activation, and post-event follow-up) in partnership with internal production to ensure engagement, data capture, and ROI measurement

Develop and track metrics to measure the effectiveness of enablement and field marketing efforts, including engagement and pipeline impact

Collaborate with creative and content teams to deliver compelling pre-event promotions and post-event nurture content that extend audience engagement

Continuously refine sponsorship and event strategy based on insights and results, driving scalable best practices across programs

Create structured post-event reporting and share key takeaways and opportunities with leadership and sales to inform future marketing strategies

Collaborate with the Senior Marketing Specialist on deliverables for awards (e.g., case studies and sizzles) for brand oversight and ensuring consistency

Drive timelines, manage cross-functional stakeholders, and ensure projects are delivered on schedule and at a high standard

Qualification

B2B marketingSales enablementProject managementMarketing automation toolsStorytellingOrganizationCuriosityCollaborationCommunication

Required

Minimum of 5–8 years of experience in B2B marketing, sales enablement, or communications

Strong track record of building and managing enablement or field marketing programs

Excellent writer and editor with a clear, engaging storytelling style

Experience with project management, CRM, or marketing automation tools

Highly organized and comfortable managing multiple initiatives at once

Curious about AI-enabled tools and enjoy using them to improve efficiency and quality

Pride in delivering polished, thoughtful work that drives real business impact

Preferred

Agency and/or experiential marketing experience

Benefits

Multiple medical, dental, and vision plan options

Flexible spending accounts

A 401(k) plan with company match

Company-paid life and disability insurance

Profit-sharing opportunities

Generous paid time off

12 annual company holidays plus a year-end office closure

A milestone recognition program

A Family Leave Perks Program to support employees and their loved ones during life’s most important moments

Company

Invision

We’re an experiential marketing agency that specializes in creating dynamic brand experiences that make an impact, and we believe these experiences are important moments that can happen anywhere — whether onsite at an event, online, at the top of a billboard or in any other channel of a campaign.

Founded in 1991

Walnut Creek, California, USA

51-200 employees