Besty AI · 2 weeks ago
Growth Operations Associate
NYC Metro Area
Full-time
Onsite
New Grad, Entry LevelBesty AI is a leading AI-native operating system for the short-term-rental and hotel industry, seeking a Growth Operations Associate to enhance their lead generation and outbound growth strategies. This role involves designing and scaling systems for generating qualified sales pipelines while collaborating closely with various teams to align growth efforts with company goals.
AnalyticsArtificial Intelligence (AI)Business IntelligenceMachine LearningMobile
Responsibilities
Design, build, and continuously refine Besty’s outbound lead generation strategy to drive a consistent flow of high-quality, sales-ready opportunities across all go-to-market motions
Own end-to-end prospect list creation using tools such as Clay and other enrichment platforms. Define ICP criteria, segment accounts by size, geography, and signals, and ensure data accuracy and freshness across all lists
Produce outbound-ready datasets for SDRs and founder-led sales efforts across email, LinkedIn, and multi-channel campaigns. Ensure seamless handoff of qualified leads to sales
Run ongoing experiments on targeting logic, data sources, enrichment workflows, and segmentation to improve reply rates, meeting conversion, and pipeline quality
Track and analyze list-level and campaign-level performance metrics. Identify which segments and signals generate the highest ROI and reallocate effort toward the highest-performing initiatives
Establish scalable, repeatable processes for lead generation and outbound operations. Maintain documentation and quality standards to ensure consistency as volume scales
Partner closely with Sales, Marketing, and Leadership to align lead generation priorities with company growth goals and revenue targets
Support ad hoc growth initiatives, new market exploration, and strategic outbound projects as needed to accelerate pipeline generation
Qualification
Required
Deep hands-on experience with Clay or equivalent lead generation and enrichment tooling
Proven ability to build outbound lists that convert, not just large volumes of contacts
Experience supporting B2B SaaS outbound sales motions
Strong understanding of ICP design, account-based targeting, and segmentation
Comfort operating in ambiguity and iterating quickly in a fast-moving startup environment
High attention to detail and obsession with data quality
Preferred
A natural leader who can influence and inspire others
Entrepreneurial with a high level of energy, dedication, and an unrelenting drive to succeed and win
Company
Besty AI
Besty AI is an artificial intelligence company.
Founded in 2018
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$2.6M2025-03-10Undisclosed· $1M
2024-08-20Seed· $1.5M
2021-07-15Pre Seed· $0.1M
Recent News
2025-06-11
Company data provided by crunchbase