GSM Outdoors · 1 day ago
Digital Marketing Manager
Irving, TX
Full-time
Onsite
Mid Level
4+ years expGSM Outdoors is a leader in hunting, shooting, fishing, and adventure gear, seeking a Digital Marketing Manager to drive marketing execution across their fishing brands. The role focuses on optimizing digital channels for customer engagement and eCommerce sales, while managing email marketing campaigns and collaborating with the Paid Advertising Team.
Customer ServiceInnovation ManagementIT InfrastructureLightingMarketingOutdoors
Responsibilities
Manage and maintain brand websites across WordPress and BigCommerce, ensuring product pages, promotions, and site content are accurate, current, and optimized for conversion
Support the planning, building, and execution of Klaviyo email campaigns and automated flows to drive engagement and eCommerce performance
Help develop and execute advertising strategies for fishing brands within GSM’s portfolio
Manage and optimize segmentation, deliverability, and testing to improve engagement
Build, QA, and send email campaigns in Klaviyo, including copywriting, image editing, and basic HTML work
Maintain and expand automated lifecycle flows that drive performance and retention
Analyze results against KPIs and provide actionable reporting
Collaborate cross-functionally to ensure consistent branding, timely execution, and content accuracy
Other tasks as assigned
Qualification
Required
Proven experience with Klaviyo or similar ESPs (segmentation, automations, deliverability, testing, and reporting)
Ability to update and maintain WordPress and BigCommerce websites; Elementor & Page Builder experience a plus
Intermediate design skills for email and web templates; experience with Adobe Creative Suite (Photoshop, XD)
Working knowledge of HTML for light template edits
Strong copywriting skills with attention to brand tone, detail, and quality control
Experience with META and Google Paid Ads
Bachelor's Degree in Business, Marketing, Commerce or related field or at least 4 years of relevant experience
Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset
Preferred
Deep working knowledge of Klaviyo preferred
Company
GSM Outdoors
GSM Outdoors, a provider of technologically-advanced, branded accessories for the hunting, sport shooting, and outdoor enthusiast markets.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-23Acquired
2019-04-01Series Unknown
2016-06-09Private Equity
Leadership Team
E
Eddie Castro
CEO and President
Recent News
2025-10-30
2025-03-17
Company data provided by crunchbase