Brooks Running · 21 hours ago
Senior Copywriter, Lifestyle
Brooks Running is committed to creating gear and experiences that enhance the joy of movement. As a Senior Copywriter, Lifestyle, you will develop creative concepts and campaigns that resonate with runners and style seekers, collaborating with designers and other team members to deliver compelling content across various platforms.
ApparelFashionManufacturingShoesSporting Goods
Responsibilities
Partner with designers and art directors on the team to come up with breakthrough creative campaign ideas to reach new runners and style seekers with the Brooks brand voice
Concept and create executions for seasonal product launches, creative development, and Seasonal Creative Guides – in partnership with other creatives across the organization
Concept, script and create video content for product storytelling
Organize, concept, and execute against large campaign needs, including brand lifestyle focused campaigns, product launches, and other lifestyle related marketing opportunities
Play a critical role in building Brooks into the most-loved running brand and find new and better ways to connect with runners
Mentor and support other copywriters, and partner with freelancers to ensure Brand Creative goals and deadlines are met
Manage multiple projects simultaneously in a fast-paced environment, ensuring that the team delivers exceptional creative on time, and on budget
Build and foster relationships with other team-members at Brooks to gain and maintain a current and deep understanding of what drives the brand, business and products
Collaborate with fellow copywriters and effectively brainstorm and partner with various Creative team members in the pursuit of the best possible content
Present ideas and concepts clearly and effectively to the Creative leadership team
Take initiative and ownership of assigned projects. Bring passion to creative problem solving and lead by example. Talk shop, ask questions, speak up, have a point of view, think strategically, champion the importance of detail, have fun, wear many hats, roll up your sleeves, and cultivate optimism
Qualification
Required
An online portfolio demonstrating phenomenal creative excellence and a talent for storytelling; please add your online portfolio link at the top of your resume when applying
Bachelor's degree preferably in Writing, Advertising, Journalism or related field; equivalent years of experience can be considered in lieu of degree(s)
5+ years of experience crafting stories and writing copy
Must have published copywriting and/or journalism work in digital media
Experience working at a Marketing/Creative Agency or in-house creative department
Proven excellence at brand development and expression
Expert in Microsoft Office suite with additional proficiency in Adobe Creative suite, Workfront, and Figma
Fast and efficient, with proven project/time management skills; committed to meeting deadlines
Skillful at building relationships with genuine hunger for listening to stakeholders to gain understanding
Able to navigate all levels of the organization seamlessly and contribute leadership to diverse teams to achieve necessary results
Ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
Travel will be 20%
Embraces and lives the Brooks values!
Benefits
Medical, dental, vision, life and AD&D insurance
Disability insurance
HSA and employer contribution
FSA
Family & fertility assistance
401K Savings Plan and match
Employee assistance program
Transportation assistance
Generous time off including three to five weeks of paid time off
Eleven paid holidays
Paid sick and parental leave
Annual bonus based on company performance
Product discounts
Employee recognition
Fitness discounts
Volunteer and donation benefits
Company
Brooks Running
Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway.
Funding
Current Stage
Late StageRecent News
2025-11-11
Company data provided by crunchbase