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Litera · 21 hours ago

Senior Manager, Marketing Operations

New York, United States

Full-time

Hybrid

Mid, Senior Level

$60K/yr - $75K/yr

7+ years exp

Litera is a leader in legal tech innovation, on a mission to transform the legal profession with AI-forward solutions. The Senior Manager, Marketing Operations is responsible for optimizing marketing performance and driving scalable growth across the marketing organization by overseeing the marketing technology stack, data infrastructure, and campaign operations.

Customer ServiceDocument ManagementInnovation ManagementLegalLegal Tech

Responsibilities

Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems

Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness

Ensure data integrity, governance, and system integrations that support end-to-end funnel visibility

Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices

Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales

Define funnel stages and operational SLAs in partnership with Sales and Revenue Operations

Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics

Provide insights on conversion rates, targeting, segmentation, and channel performance

Own the accuracy and alignment of marketing KPIs across the organization

Develop scalable processes for execution, QA, compliance, and reporting

Implement documentation, standards, and workflows that strengthen campaign production across global teams

Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies

Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations

Mentor, coach, and develop members of the marketing operations team

Qualification

Marketing automation platformsSalesforce CRMB2B demand generationAnalytics toolsLead lifecycle managementAttribution methodologiesPipeline reportingSQL literacyABM platformsBI toolsTeam management