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TikTok · 9 hours ago

SMB Creator Manager - TikTok LIVE

Los Angeles, CA

Full-time

Onsite

Senior Level

$105K/yr - $236K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an SMB Creator Manager to help enhance their SMB live streaming ecosystem. This role involves creator recruitment, growth, and empowerment, as well as driving the overall success of the SMB live streaming platform.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Fuel Growth: Lead the end-to-end acquisition strategy to identify and onboard high-potential SMB streamers, including converting organic creators and attracting top-tier external merchants to TikTok LIVE

Lifecycle Excellence: Architect and iterate on tiered education systems, incentive frameworks, and support mechanisms to accelerate creator success and foster platform stickiness

Drive Engagement: Design and execute high-impact creator campaigns and growth systems that can scale across diverse merchant categories

Performance Optimization: Take full ownership of key performance indicators, including streaming frequency, activity rates, and content consumption, ensuring SMB performance aligns with broader business objectives

Data-Driven Insights: Conduct rigorous analysis of market trends and platform data to formulate long-term strategic roadmaps

Problem Solving: Identify structural bottlenecks and lead cross-functional projects to build systematic solutions and explore untapped growth avenues

Qualification

Creator ecosystem operationsData analysisCampaign managementLive streaming industry knowledgeStrategic planningFluent EnglishCommunication skillsProject managementCross-functional collaboration

Required

5+ years of experience in internet platform operations, creator ecosystem operations, UGC growth, or related fields

Deep understanding and strong passion for the live streaming industry, the creator economy, and SMB business. Excellent content sense and business acumen

Strong UGC operations background with hands-on experience in campaign management and growth system design

Exceptional data analysis skills, with the ability to identify problems, evaluate effectiveness, and make strategic decisions based on complex data

Outstanding communication, coordination, and cross-functional project management skills. Proven ability to work effectively in a multicultural environment

Strong strategic planning and execution skills, capable of breaking down macro objectives into actionable team plans

Fluent English communication skills to communicate with global business teams

Preferred

Experience managing creator operations, merchant operations, or community operations teams at a live streaming platform, content platform, or e-commerce platform

Proven success in building or significantly scaling creator/merchant operational systems, growth funnels, or communities from 0 to 1

Extensive network of local SMB, creator, or influencer contacts

Prior leadership or people management experience is preferred

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)