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Masco Corporation · 3 days ago

Director, Digital Strategy

United States

Full-time

Remote

Director/Executive

$166K/yr - $261K/yr

15+ years exp

Masco is a global leader in branded home improvement and building products. The Director, Digital Strategy will lead the Digital Center of Excellence to unify brand, technology, and data, focusing on digital marketing excellence and data-driven decision-making across multiple brands.

Advanced MaterialsConstructionManufacturing

Responsibilities

Build the Digital Marketing CoE : Define operating model, intake, and SLAs; lead Digital Champions network and roadmap cadence, along with establishing Communities of Practice across the enterprise

Martech: Audit current technology platforms across the enterprise; work with CIOs and Procurement to harness the scale of Masco to gain efficiencies, and streamline tools and contracts. Negotiate shared platform agreements as needed

Digital marketing excellence : Create SEO/AEO playbooks; set standards for social listening and ratings/reviews using tools like Sprout Social and Bazaarvoice

Commerce & content : Partner to drive digital shelf optimization, retailer syndication, and strengthen DAM/PIM operations. Also leading guidelines in CRM and Loyalty

Data & measurement : Implement common dashboards; operationalize martech data pipelines (e.g., Profitero), partnering to define audience data measurement and activation

AI & change management : Govern AI workflows per Masco’s AI Council; lead adoption, activate and publish success stories

Qualification

Digital marketing strategySEO/AEO expertiseData measurementMulti-brand leadershipMartech proficiencySocial media toolsAI governanceData literacyChange management

Required

15+ years in digital marketing/commerce; multi‑brand leadership; technology experience; consumer durables preferred

Proven best practice builder with hands‑on delivery experience

Practitioner depth in social, ratings/reviews, retail media/search, SEO/AEO; tools include Salesforce, Sprout Social, SEMRush, Bazaarvoice, Stackline, Bynder, Salsify, Profitero, or related tools

Strong data literacy and dashboarding skills; ability to influence in decentralized environments

Familiarity with AI governance and enterprise change leadership