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Litera · 3 hours ago

Senior Manager, Global Field Marketing

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$95K/yr - $135K/yr

Litera is a leader in legal tech innovation, seeking to shape the future of law practice. The Senior Manager, Global Field Marketing will drive pipeline generation and brand presence through strategic field marketing initiatives and event programs across multiple regions.

Customer ServiceDocument ManagementInnovation ManagementLegalLegal Tech

Responsibilities

Define and execute the global field marketing strategy aligned with regional sales goals and corporate objectives

Lead end-to-end planning and execution of regional tradeshows, ABX programs, client dinners, and networking events from across US, EMEA and APAC regionals

Design and implement creative event formats and activations that surprise and delight audiences

Build strong relationships with Sales, Product, and Customer Success teams to ensure field programs are aligned with business priorities

Oversee your teams relationships with event organizers and third-party vendors to ensure flawless execution, brand consistency and budget efficiency

Maintain and optimize the global event calendar, including evaluation of new opportunities and ROI analysis

Enhance and scale the global event playbook with best practices, templates, and process improvements

Establish tracking mechanisms, analyze event performance, and report on pipeline impact and lead lifecycle progression

Mentor team members and foster a culture of excellence, open communication, innovation, trust and accountability

Qualification

Global field marketingEvent planningData-driven decision-makingStakeholder engagementPerformance analyticsVendor managementExperience innovationTeam leadershipCross-functional collaboration

Required

Deep experience in global field marketing

Cross-functional collaboration

Data-driven decision-making

Ability to craft exceptional experiences that resonate with our audience and drive engagement