Caddi · 6 days ago
Marketing Lead
Seattle, WA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $130K/yr
3+ years expCaddi is an early-stage B2B startup focused on selling to professional services firms. They are seeking a Marketing Lead to build and run their marketing efforts, closely collaborating with the sales team to create demand and shape positioning in a relationship-driven market.
FinTechLegal TechRobotic Process Automation (RPA)Software
Responsibilities
Partner Closely With Sales
Work directly with AEs and founders to support pipeline creation
Translate real sales conversations into sharper messaging and campaigns
Build marketing that enables outbound, follow-ups, and deal progression
Run Early GTM & Demand Experiments
Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
Test different ways to reach and engage buyers and double down on what works
Own the learning loop: what resonates, what doesn't, and why
Own Positioning & Core Marketing Assets
Help define and refine ICPs, use cases, and positioning
Own website messaging, decks, one-pagers, case studies, and lightweight content
Ensure sales always has clear, usable materials
Build the Marketing Foundation
Establish simple systems for tracking meetings, pipeline influence, and outcomes
Create a repeatable marketing rhythm appropriate for a seed-stage company
Support founder-led marketing and thought leadership where useful
Qualification
Required
3-6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
Experience working closely with sales in an early-stage or fast-growing environment
Comfort operating with ambiguity and building from scratch
Strong communication and execution skills
Bias toward action, testing, and learning
Experience at a seed or Series A startup
Familiarity with outbound sales motions
Experience marketing to professional services (law, finance, consulting, etc.)
Benefits
Meaningful early-stage equity
Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
In-person, fast-paced environment with a technical, ambitious, mission-driven team
Company
Caddi
Caddi automates repetitive work for professional services with AI-driven “Automation by Demonstration.” No code required.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$5.5MKey Investors
Ubiquity VenturesAI2 Incubator
2025-03-05Seed· $5M
2024-08-15Pre Seed· $0.5M
Leadership Team
Alejandro Castellano
Co-Founder | CEO
Aashrit Varma
Co-Founder
Recent News
Morningstar.com
2025-06-12
2025-06-07
2025-06-05
Company data provided by crunchbase