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Ashland University · 23 hours ago

Marketing Communications Manager - Marketing and Communications

Ashland, OH

Full-time

Onsite

Entry, Mid Level

2+ years exp

Ashland University is seeking a Marketing Communications Manager to lead their marketing and communication efforts. The role focuses on creating integrated communication campaigns aimed at driving brand and enrollment growth while engaging partners, parents, alumni, and donors.

Higher EducationUniversities

Responsibilities

Create intimate partnerships with key stakeholders across departments such as enrollment management, advancement, student affairs, academics, and more to ensure there is alignment and trust in the development of comprehensive communication plans

Develop a university wide communication schedule that enables collaboration and intentional planning

Develop a central and dynamic list management process to proactively maintain the right list of contacts for each audience

Actively manage communication technology platforms to create single, multi-step, or triggered campaigns that enable personalization to each key persona, stage, season, and interaction pattern

Leverage modern technology to brainstorm communication needs, edit, and prepare copy to support tactical and strategic plans

Partner with subject matter experts to create and sustainably manage the following communication needs: The end-to-end communication flow for undergraduate and graduate admissions, including parents when appropriate. A partner communication plan that facilitates engagement for enrollment objectives. Fundraising campaigns that include engaging points of communication and recommended personal outreach tactics. Ongoing donor stewardship that keeps those that generously give engaged with key updates. Ongoing alumni stewardship that begins immediately upon graduation and focuses on continuing to stay connected for clear benefits

Inspire increased awareness, registrations, and engagement for key events across all stakeholders

Partner with key stakeholders across campus on how to create centralized communications for current students to be aware key responsibilities and campus opportunities

Partner with key stakeholders on a centralized communication plan to parents to keep them engaged throughout the recruitment cycle and throughout their time at AU

Establish documentation for ways of working, best practices, and be capable of training to extend the reach of the department

Actively monitor trends, KPIs, and make proactive adjustments to campaigns

Qualification

Marketing communicationsContent creationEmail marketingSocial mediaMarketing automationCRM platformsTrend monitoringStakeholder engagementCollaboration