General Motors · 5 hours ago
Market Research Analyst – Digital Media (Apps & Websites)
Warren, MI
Full-time
Hybrid
Entry, Mid Level
2+ years expGeneral Motors is seeking a Market Research Analyst - Digital Media (Apps & Websites) who is passionate about understanding customer interactions with digital products. In this role, you will design and execute research studies to uncover insights into user experiences and preferences, working closely with internal teams to inform business strategies for digital platforms.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Independently design and conduct quantitative and qualitative research (research approaches, sample plans, surveys, interviews, usability studies) focused on apps and websites
Develop research instruments (questionnaires, discussion guides, usability test plans, observational field guides) tailored to digital customer experience
Manage multiple projects simultaneously, ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork
Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies
Analyze research data to extract key findings and translate them into clear, actionable recommendations for product and business teams
Support ongoing tracking studies and consumer panels related to digital products
Maintain strong relationships with research suppliers and manage project logistics
Qualification
Required
Bachelor's degree
2+ years of market research experience, preferably with a focus on digital media, apps, or websites
Experience with or exposure to UX/UI market research and usability testing platforms (e.g., UserTesting, Qualtrics)
Strong analytical skills; with proficiency in running cross-tabs and mining raw data sets
Excellent collaboration and communication skills; able to present findings to diverse audiences
Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines
Proficient in Word, PowerPoint, and Excel
Understanding of AI principles and their application in market research
Preferred
Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field
Experience in website and mobile app usability research
Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, Card Sorting, Ethnography, Observational Research)
Moderator experience is a plus
Familiarity with statistical concepts and applications
Experience with SQL or Python for data analysis is a plus
Benefits
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
DBusiness Magazine
2026-01-14
2026-01-14
Company data provided by crunchbase