Apply on Employer Site

Wonder · 4 months ago

Creative Strategy Manager, Ads

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$128K/yr - $136K/yr

8+ years exp

Wonder Group is an innovative company that operates Grubhub, delivering local cuisine to diners and supporting restaurants nationwide. The Creative Strategy Manager, Ads will develop advertising strategies and solutions, partner with sales teams, and drive integrated programs across the Wonder ecosystem.

E-CommerceFood and BeverageFood DeliveryRestaurants

Responsibilities

Lead strategic responses to RFPs and RFIs centered on Grubhub advertising solutions, ensuring clear positioning, strong value articulation, and conversion

Develop proactive, advertiser-ready partnership packages tied to key moments, tentpoles, and seasonal opportunities across Grubhub and Tastemade

Identify and help shape new Grubhub advertising opportunities across existing and emerging surfaces, with a focus on advertiser ROI and consumer experience

Partner with sales, product, and merchant stakeholders to assess product-market fit, advertiser demand, operational feasibility and performance potential

Contribute to how Grubhub advertising offerings are positioned, packaged, and brought to market

Own the strategic development and sale of Tastemade’s standalone content and media partnerships, packaging premium content, creators, and distribution strategies into performance-driven programs

Design full-funnel, integrated programs that strategically leverage Grubhub, Tastemade, and Blue Apron based on advertiser objectives, maximizing performance and total partnership value

Translate complex, multi-brand ideas into clear, compelling narratives and decks that resonate with advertisers and agencies

Leverage consumer insights, cultural trends, platform behavior, and campaign learnings to inform strategy and opportunity development

Work cross-functionally with Sales, Social, Production, Talent, Account Management, and Marketing teams, and present proposals in client and agency meetings to drive confidence and deal success

Qualification

Integrated marketingAdvertising strategyBrand partnershipsDigital advertising ecosystemsPerformance-driven advertisingPaidOrganic socialContent storytellingCommunication skillsOrganizational skillsTeam player

Required

8+ years of experience in integrated marketing, advertising strategy, brand partnerships, or monetization, ideally within a platform, marketplace, media company, publisher, or agency environment

Proven experience leading RFP and RFI responses and developing advertiser-ready proposals tied to clear business and revenue outcomes

Strong understanding of digital advertising ecosystems and full-funnel marketing, with experience building and scaling performance-driven advertising and partnership solutions across content, media, and commerce

Deep fluency in paid and organic social, with a strong understanding of how content, media, and platform dynamics work together to drive performance

Experience leveraging creators and talent to build credibility, engagement, and cultural relevance within advertiser programs

Demonstrated ability to leverage premium content and storytelling to support advertiser objectives and performance goals

Exceptional written, visual, and verbal communication skills, with a strong track record of building clear, compelling pitch decks and presenting to clients, agencies, and senior stakeholders

Highly organized, able to manage multiple high-stakes workstreams simultaneously in a fast-paced, evolving environment

Preferred

You bring an owner's mindset, energized by building, refining, and scaling solutions that drive real business outcomes

You are deeply curious and thrive in fast-paced, lean environments, comfortable navigating ambiguity and moving quickly without sacrificing quality

You balance creative ambition with commercial rigor, grounding ideas in performance, ROI, and real business needs

You pair that ambition with operational judgment, knowing when to push ideas forward and when to adapt or pivot based on constraints, feedback, and performance

You think holistically, understanding how content, media, platform surfaces, and commerce work together to create value

You are a true team player — collaborative, low-ego, and willing to get into the details to help move work forward

You are equally comfortable in the weeds and at 30,000 feet, contributing hands-on while maintaining a strong strategic perspective

You take pride in packaging ideas into clear, compelling, and beautifully crafted sales materials, understanding that strong storytelling and design are critical to converting ideas into revenue

You communicate clearly and confidently in client-facing and high-stakes environments, building trust through clarity, preparation, and follow-through

You hold a high bar for quality, accountability, and strategic thinking, and care deeply about delivering work that performs in the real world

You have experience working within or alongside advertising teams at food delivery, restaurant, grocery, or commerce platforms, bringing familiarity with marketplace dynamics and advertiser needs