Sports Research · 4 days ago
Paid Media Lead for Social
California, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $110K/yr
4+ years expSports Research is seeking a full-time Paid Media Lead – Social to own the strategy, performance, and cross-functional execution of paid social programs across various platforms. This role is central to driving efficient customer acquisition and scaling content performance as part of the company's growth plan.
Health Wellness & Fitness
Responsibilities
Define the paid social strategy across Meta, TikTok, and Pinterest; align with department OKRs
Lead quarterly planning, set channel-level benchmarks, and make pacing adjustments within performance guardrails
Oversee live campaigns across platforms with daily performance reviews and bid/budget optimization
Direct agencies on account structure, targeting refinement, and creative rotation—own the output
Brief Brand, Creative Media and Communication teams on asset needs, hooks, and variations tied to funnel stage
Drive a structured test-and-learn roadmap across formats, value props, and audience narratives
Translate platform and Domo insights into actionable narrative for monthly OKR and cross-team syncs
Partner with the Media Analyst to surface trends, test learnings, and budget reallocation opportunities
Sync weekly with Brand, eComm, and Comms to ensure alignment across PDP readiness, influencer assets, and audience segmentation
Serve as the go-to partner for demand gen, launch timing, and Spark/whitelist asset deployment
Lead weekly agency standups and quarterly business reviews; own campaign delivery and SLAs
Evaluate new platforms, pilot opportunities, and beta access in coordination with the Paid Media Manager
Ensure all campaigns comply with platform policy, FTC/FDA guidance, and brand standards
Coach junior team members and agency partners; share best practices, campaign post-mortems, and AI workflows weekly
Contribute to internal Wrike libraries and cross-functional learning sessions
Create and update SOP’s related to your role
Qualification
Required
4–6+ years hands-on campaign management in paid social (brand or agency), including at least $5M/year in budget ownership
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Deep expertise in Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, and GA4; bonus for experience with Domo or Looker
AI-savvy: familiar with ChatGPT, Gemini, or equivalent for workflow acceleration (e.g., creative briefs, budget modeling)
Comfortable translating funnel strategy into tactical execution—and spotting when execution needs a reset
A sharp eye for performance creative: from scroll-stoppers to high-LTV remarketing hooks
Adept at aligning internal teams around what's working and what's next
Builds momentum through data-backed narratives, not just direction
Benefits
Free Medical, Dental, Vision, and Life Insurance for Employee’s coverages
401K retirement plan with up to a 4% company match
PTO, paid company holidays, and paid floating holidays
Free products
Company
Sports Research
Created in 1980, Sports Research is a family-owned business born from a passion for health, wellness, and fitness.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marie Kelly Pedersen
Chief Financial Officer
Mike Pedersen
Chief Operating Officer
Recent News
2025-08-14
2025-07-16
Company data provided by crunchbase