Monks · 1 day ago
Senior Director, Digital Strategy, B2B (Remote)
United States
Full-time
Remote
Director/Executive
$139K/yr - $160K/yr
7+ years expMonks is a global digital marketing agency that specializes in innovative marketing and technology services. They are seeking a Senior Director of Digital Strategy to lead complex B2B client engagements, focusing on creating effective paid media strategies that drive revenue and brand growth.
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Responsibilities
Serve as the day-to-day strategic lead for a single global enterprise B2B account with ~$3M/month in paid media investment
Own client strategy, growth roadmap, and long-term partnership development with a focus on pipeline creation, acceleration, and revenue contribution
Architect and evolve integrated, global media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and emerging performance channels to support brand-to-demand objectives
Translate business, sales, and GTM priorities into paid media strategies aligned to buying stages, personas, account tiers, and regional market dynamics
Lead annual planning, forecasting, and budget allocation across regions and funnel stages, ensuring strategic consistency with local flexibility
Guide performance reporting and optimization with a focus on lead quality, account engagement, opportunity influence, and revenue impact
Partner closely with data, analytics, and CRM teams to activate and optimize against back-end signals (e.g., Salesforce, HubSpot, intent platforms, ABM tools)
Identify opportunities for innovation across channel mix, audience strategy, creative testing frameworks, and emerging platforms to improve relevance and scale
Act as a senior strategic partner to client marketing and sales leadership, ensuring tight alignment between media strategy, messaging, and GTM motions
Mentor and guide internal team members, setting a high bar for strategic thinking, execution excellence, and client leadership
Qualification
Required
7+ years of digital marketing experience with deep expertise in B2B performance and full-funnel strategy
Proven success leading large-scale, global B2B media programs, ideally for enterprise organizations
Strong command of brand-to-demand strategy, including account-based marketing and multi-stakeholder buying journeys
Experience translating CRM, sales, and account level data into actionable media insights and optimization decisions
Advanced understanding of media forecasting, budget allocation, and measurement frameworks (e.g., multi-touch attribution, MMM, incrementality, and experimentation)
Comfortable presenting strategic POVs, performance insights, and executive-level recommendations to CMOs, VPs of Marketing, and revenue leaders
Collaborative, confident leader who thrives in cross-functional and multi-region environments
Strategic and commercially minded – you balance long-term growth strategy with operational rigor and day-to-day optimization
Known for driving clarity, innovation, and impact within complex B2B ecosystems
Bachelor's degree or equivalent work experience
Benefits
Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
Authentic commitment to DEI efforts and sustainable growth.
Company
Monks
Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Kashif Zafar
SVP, Global eCommerce | CEO of Commerce.Monks
Brady Brim-DeForest
Co-Founder
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